Tik Tok
North America Experiential Strategy Manager, Global Brand Studio
Tik Tok, New York, New York, us, 10261
Responsibilities
About Us TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
About the Team The vision of the Global Business Marketing (GBM) Team is to create a global brand that amplifies our mission and establishes TikTok as a unique and critical investment for the industry we serve. Fostering best in class creative work on our platform, inspiring the industry through storytelling and showcasing our unique business brand at scale is the core focus of our collective team. Our purpose is to inspire, educate and unlock the possibilities on TikTok for the marketing community and businesses of all sizes.
TikTok's Global Brand Studio produces business entertainment that promotes TikTok-first thinking, servicing global business marketing teams and regional business marketing teams through a scalable approach. The studio is comprised of world-class production experts, designers, and events professionals dedicated to showing our agency partners and clients how best to show up on TikTok. We have a passion for, and deep knowledge of TikTok as a platform, and are full of ideas that will help propel the platform into the future.
About The Role The Global Brand Studio - North America Experiential Strategy Manager will provide strategic support and guidance across some of TikTok most influential B2B event moments. They will be responsible for partnering with key Global Business Marketing, Global Business Solutions and Product stakeholders to drive event strategy for North America's roadmap of client events and brand experiences.
The ideal candidate is a strategic marketer with proven experience as an event producer and strategic thought partner. This role requires an understanding of the B2B events landscape and familiarity with industry events like CES, SXSW, NewFronts, Advertising Week. Key candidates will have strong communication and project management skills, strong drive to creatively problem solve and strong desire to implement operational rigor.
This position reports to the Global Experiential Strategy Lead.
Responsibilities - This role will actively participate in the strategic setup of events, helping to direct and influence a cohesive and impactful experiential strategy across North America. Events may include but not limited to: CES, SXSW, NewFronts, TTW, Advertising Week. - Facilitate strategic briefing sessions for all tentpole events across the North America roadmap. - Partner closely with key cross-functional business stakeholders to align business needs, establish clear KPI's and write clear briefs for Studio teams. - Collaborate closely with the Global Experiential Lead to align the project with broader organizational goals and to set the stage for successful execution. - Collaborate with North America Events team on activation plans, budget scenarios and project development across all Global Brand Studio disciplines - Design, Copy, Video, Creative Development and Operations. - Provide strategic briefings and guidance to ensure the project is kicked off with a well-defined and strategic foundation. - Conduct post-event analysis, gather data on client engagement, lead generation, and other relevant metrics to continuously optimize future event strategy and impact. - Demonstrate an operational mindset - proficiency in driving timelines and meetings, strong project management expertise, effective communication skills, and adaptability to changing needs of the business. - Contribute to foundational team operations such as event roadmap, budget trackers and resourcing scenarios. - Develop playbooks, toolkits and resources that support sales teams and scale work. - Industry Trends & Competitive Research - Explore new event formats and technologies to better engage audiences and create impact. - Evaluate industry trends and experiential activations to evolve our overall strategy. - Provide experiential recaps and competitive research of industry events to improve teams knowledge, planning and expertise.
Qualifications
Minimum Qualifciations - Minimum 4 years of direct experience. - Event lead experience in executing a wide variety of large-budget experiences in entertainment and tech event spaces. Large-scale activations at client-facing industry events is a must. - Proven history of collaborating across multiple marketing disciplines to align and meet event goals. - Ability to create decks, presentations, budgets, run-of-show documents, etc. - Ability to stay organized and lead multiple projects simultaneously under strict deadlines. - Demonstrated capacity to cultivate strong relationships within the organization.
Preferred Qualifications - Ability to communicate clearly while operating in a fast-paced environment.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .
About Us TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
About the Team The vision of the Global Business Marketing (GBM) Team is to create a global brand that amplifies our mission and establishes TikTok as a unique and critical investment for the industry we serve. Fostering best in class creative work on our platform, inspiring the industry through storytelling and showcasing our unique business brand at scale is the core focus of our collective team. Our purpose is to inspire, educate and unlock the possibilities on TikTok for the marketing community and businesses of all sizes.
TikTok's Global Brand Studio produces business entertainment that promotes TikTok-first thinking, servicing global business marketing teams and regional business marketing teams through a scalable approach. The studio is comprised of world-class production experts, designers, and events professionals dedicated to showing our agency partners and clients how best to show up on TikTok. We have a passion for, and deep knowledge of TikTok as a platform, and are full of ideas that will help propel the platform into the future.
About The Role The Global Brand Studio - North America Experiential Strategy Manager will provide strategic support and guidance across some of TikTok most influential B2B event moments. They will be responsible for partnering with key Global Business Marketing, Global Business Solutions and Product stakeholders to drive event strategy for North America's roadmap of client events and brand experiences.
The ideal candidate is a strategic marketer with proven experience as an event producer and strategic thought partner. This role requires an understanding of the B2B events landscape and familiarity with industry events like CES, SXSW, NewFronts, Advertising Week. Key candidates will have strong communication and project management skills, strong drive to creatively problem solve and strong desire to implement operational rigor.
This position reports to the Global Experiential Strategy Lead.
Responsibilities - This role will actively participate in the strategic setup of events, helping to direct and influence a cohesive and impactful experiential strategy across North America. Events may include but not limited to: CES, SXSW, NewFronts, TTW, Advertising Week. - Facilitate strategic briefing sessions for all tentpole events across the North America roadmap. - Partner closely with key cross-functional business stakeholders to align business needs, establish clear KPI's and write clear briefs for Studio teams. - Collaborate closely with the Global Experiential Lead to align the project with broader organizational goals and to set the stage for successful execution. - Collaborate with North America Events team on activation plans, budget scenarios and project development across all Global Brand Studio disciplines - Design, Copy, Video, Creative Development and Operations. - Provide strategic briefings and guidance to ensure the project is kicked off with a well-defined and strategic foundation. - Conduct post-event analysis, gather data on client engagement, lead generation, and other relevant metrics to continuously optimize future event strategy and impact. - Demonstrate an operational mindset - proficiency in driving timelines and meetings, strong project management expertise, effective communication skills, and adaptability to changing needs of the business. - Contribute to foundational team operations such as event roadmap, budget trackers and resourcing scenarios. - Develop playbooks, toolkits and resources that support sales teams and scale work. - Industry Trends & Competitive Research - Explore new event formats and technologies to better engage audiences and create impact. - Evaluate industry trends and experiential activations to evolve our overall strategy. - Provide experiential recaps and competitive research of industry events to improve teams knowledge, planning and expertise.
Qualifications
Minimum Qualifciations - Minimum 4 years of direct experience. - Event lead experience in executing a wide variety of large-budget experiences in entertainment and tech event spaces. Large-scale activations at client-facing industry events is a must. - Proven history of collaborating across multiple marketing disciplines to align and meet event goals. - Ability to create decks, presentations, budgets, run-of-show documents, etc. - Ability to stay organized and lead multiple projects simultaneously under strict deadlines. - Demonstrated capacity to cultivate strong relationships within the organization.
Preferred Qualifications - Ability to communicate clearly while operating in a fast-paced environment.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .