ServiceNow
The Global Marketing Program Senior Manager is responsible for the orchestration and operations that support the design execution and performance of ServiceNows global integrated marketing programs tailored to our most critical persona groups.
This role requires strong project management expertise and endtoend marketing program and/or campaign experience.
As a Sr. Program Manager you are responsible for holding teams accountable to realize the endtoend plan as well as managing the overarching project plan agencies internal processes internal communications and budget. Key Responsibilities With a keen eye for detail and project management prowess this role works across marketing teams to facilitate the execution of global integrated marketing program plans that support brand awareness demand generation and pipeline acceleration and adoption and renewals goals. Operations responsibilities include Facilitates and leads crossfunctional working sessions including managing the agenda working files action items and plan components
Designs and manages the comprehensive project plan including the campaign roadmap and deliverables timelines
Manages the overall program budget details including working with agencies and our internal resource management and finance teams to complete SOWs POs and invoices
Ensures marketing plan is being socialized and measured as part of the organizations overall rhythm of the business and QBRs.
Ensures program plan and its components are accurately captured and tracked in appropriate tools and reporting.
Designs and drives internal communications to ensure visibility of the plan to the appropriate audiences including providing regular updates to Marketing leadership on plan and risks
Holds crossfunctional team accountable to the execution and performance of the aligned plan
CrossFunctional Stakeholder Management This role requires a strong ability to lead by influence across various teams and levels. Crossfunctional teams include members from: Brand Creative & Thought Leadership
Digital & Social
Product & Solution Marketing
Field & Demand Marketing
Partner Marketing
Events
Analytics & Insights
This role would also collaborate within a team of Marketing Program Managers to share best practices drive standards for excellence and connect dots across global programs and campaign plans.
Qualifications : Skill & Experience Requirements Curiosity for AI & Innovation : Were looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!
Proven marketing program management experience including excellent project plan skills
Experience driving designing or executing integrated marketing programs and/or campaigns
Understanding of marketing campaign performance and ability to translate it into business impact
Strong stakeholder management skills with ability to lead by influence to successfully drive crossfunctional collaboration
Strong written and verbal communication skills
Marketing campaign and program management within the enterprise software industry is preferred
Domain knowledge in brand and creative field marketing digital marketing and product and solution messaging to successfully facilitate collaboration and alignment is also ideal
Bachelors degree with 12 years of marketing experience
FD21 Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!
For positions in this location we offer a base pay of $146400
$256200 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information : Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.
Learn more here . Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact
for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license.
Remote Work : Yes
Employment Type : Fulltime
As a Sr. Program Manager you are responsible for holding teams accountable to realize the endtoend plan as well as managing the overarching project plan agencies internal processes internal communications and budget. Key Responsibilities With a keen eye for detail and project management prowess this role works across marketing teams to facilitate the execution of global integrated marketing program plans that support brand awareness demand generation and pipeline acceleration and adoption and renewals goals. Operations responsibilities include Facilitates and leads crossfunctional working sessions including managing the agenda working files action items and plan components
Designs and manages the comprehensive project plan including the campaign roadmap and deliverables timelines
Manages the overall program budget details including working with agencies and our internal resource management and finance teams to complete SOWs POs and invoices
Ensures marketing plan is being socialized and measured as part of the organizations overall rhythm of the business and QBRs.
Ensures program plan and its components are accurately captured and tracked in appropriate tools and reporting.
Designs and drives internal communications to ensure visibility of the plan to the appropriate audiences including providing regular updates to Marketing leadership on plan and risks
Holds crossfunctional team accountable to the execution and performance of the aligned plan
CrossFunctional Stakeholder Management This role requires a strong ability to lead by influence across various teams and levels. Crossfunctional teams include members from: Brand Creative & Thought Leadership
Digital & Social
Product & Solution Marketing
Field & Demand Marketing
Partner Marketing
Events
Analytics & Insights
This role would also collaborate within a team of Marketing Program Managers to share best practices drive standards for excellence and connect dots across global programs and campaign plans.
Qualifications : Skill & Experience Requirements Curiosity for AI & Innovation : Were looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!
Proven marketing program management experience including excellent project plan skills
Experience driving designing or executing integrated marketing programs and/or campaigns
Understanding of marketing campaign performance and ability to translate it into business impact
Strong stakeholder management skills with ability to lead by influence to successfully drive crossfunctional collaboration
Strong written and verbal communication skills
Marketing campaign and program management within the enterprise software industry is preferred
Domain knowledge in brand and creative field marketing digital marketing and product and solution messaging to successfully facilitate collaboration and alignment is also ideal
Bachelors degree with 12 years of marketing experience
FD21 Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!
For positions in this location we offer a base pay of $146400
$256200 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information : Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.
Learn more here . Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact
for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license.
Remote Work : Yes
Employment Type : Fulltime