Vice President of Marketing, SMB and Mid-Market SaaS

Job DescriptionMarketPro has partnered with a leading, innovative technology company in search of a results-oriented VP of Marketing to drive demand generation and business growth. This pivotal role will lead and scale a high-performing marketing team focused on creating a robust sales pipeline-through both acquiring new customers and expanding relationships with existing ones. The VP of Marketing will also play a key role in elevating brand awareness and shaping strategic positioning in the market.With over 100 years of industry experience, this company is entering a transformative phase as it transitions into a SaaS-led organization, positioning itself for accelerated growth. Headquartered in Grand Rapids, MI, with a strong presence across North America and the UK, this is a rare opportunity to make a significant impact at the heart of a dynamic, purpose-driven organization. Are you ready to help lead this exciting evolution?Primary Responsibilities•Develop and execute a comprehensive marketing strategy aligned with company's growth objectives and targets; lead B2B marketing strategy•Build and lead a high-performing marketing team across demand generation, product marketing, content, and brand•Track key metrics across all elements of the marketing funnel to measure effectiveness of various marketing initiatives and course correct as necessary•Own the marketing budget and resource allocation across different market initiatives optimizing for efficient CAC•Craft and drive the implementation of the content roadmap and content distribution•Drive strategic demand generation programs that deliver qualified pipeline and revenue using paid and organic channels•Develop sophisticated nurture programs to move prospects through the sales funnel•Collaborate with Sales, Product, Marketing, and Customer Success on strategy, new features, messaging, and performance marketing •Partner with sales enablement to prepare supporting collaterals and training materials covering all elements of sales process•Establish a clear market footprint and voice for the company, ensuring alignment with our target audienceRequirements10+ years in high-growth B2B marketing roleBackground in marketing to the middle market (500-5K FTE organizations) and SMB (50-500 FTE organization) essentialSaaS experience is essentialAbility to use modern B2B marketing tech stack (e.g., Pardot, GA, PPC, ABM tools)Excellent written and oral communication skills, with the ability to craft engaging content and presentationsStrong analytical skills and the ability to derive actionable insights from campaign performance dataExperience managing event logistics for both virtual and in-person eventsStrong leadership skills and a collaborative mindset to work across departments