Force Brands
This position is not with ForceBrands
Join a dynamic and rapidly growing company in the health and wellness sector as a Senior Trade Marketing Manager! We are seeking a seasoned professional to help elevate our brands and drive success in this exciting industry.
Ideal Candidate Profile
- At least 5 years of relevant experience in trade marketing or a similar field.
- A strong background in classic CPG combined with experience in high-growth entrepreneurial environments.
- Energetic and proactive, ready to make an immediate impact.
- Exceptional cross-functional communication skills.
- Proven experience and established relationships in the natural product channel.
- A successful history in managing retail marketing initiatives that drive sales growth.
- Sharp analytical abilities to interpret data and provide insights for improved performance.
- Proficiency in data analysis tools such as SPINS, IRI, and Nielsen, as well as Microsoft Office Suite (Excel, PowerPoint).
Scope of Role:
- Establish the Trade Marketing function within the organization, serving as the critical link between sales and marketing efforts.
- Develop and implement targeted trade marketing strategies to enhance sales, increase market share, and improve retail visibility across various channels.
- Collaborate effectively across teams—partnering with sales, marketing, and retail divisions to support promotional initiatives, product launches, and in-store activations.
- Utilize market data, retailer metrics, and consumer insights to optimize trade campaigns and assess their effectiveness.
- Manage and oversee trade marketing budgets, ensuring resource allocation is efficient and tracking return on investment is consistent.
- Build and nurture relationships with key retail partners to bolster brand presence using tailored promotions, effective displays, and category management strategies.