Appian
Experienced Hire Marketing McLean, Virginia Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things. Working within Appian’s Marketing team, the Sr. Event Marketing Manager will assist in the global strategy, planning, and execution of a variety of in-person marketing programs including tradeshows and industry conferences. This role will also manage operational, implementation and post-program activities including lead formatting, program analysis, budget reconciliation and ROI reports. To be successful in this role, you need: Proven success crafting and executing strategic, results-driven marketing programs and pipeline generation and growth Demonstrated proficiency utilizing Salesforce.com to analyze campaign data and track/measure marketing initiatives Strong executive presence with the ability to confidently present to and engage with leadership teams, effectively commanding the room and driving strategic discussions To collaborate with and provide tactical marketing direction to jointly build integrated marketing campaign plans To independently manage all aspects of 3rd party anchor trade shows, including strategy, planning, execution, and post-event analysis To support the planning and execution of global Appian conferences in US and EMEA To track and report on key performance indicators and analyze program results and pipeline measurement Basic Qualifications: 7 years of experience in an event management role at an enterprise software organization Strong leadership characteristics and the ability to build and maintain strong relationships with a diverse set of internal and external stakeholders Knowledge & experience with using Event Marketing & Management solutions (Cvent) Knowledge & experience with these types of tools & technologies – CRM (Salesforce), Marketing Automation (Pardot), Travel & Expense Management (Concur & Allocadia) and other marketing technologies is a plus Ability to travel up to 30% About Appian Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com . [Nasdaq: APPN] Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination. Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodationsappian.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. J-18808-Ljbffr