Starcom is hiring: Associate Media Director, Audience Insights in Chicago

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

About Our Insights Center Of Excellence

Starcom Insights Center of Excellence is the fuel for designing meaningful connections with people and brands in culturally relevant ways. We combine creativity and data to uncover differentiating insights that drive business growth for our clients. We have innate curiosity to explore, interrogate and synthesize all forms of data to help us determine what makes people tick. Our department is made up of three interconnected pillars; People, Business and Cultural Intelligence. This combined intelligence allows us to understand why/how people make decisions, explore how these decisions are made in the context of culture and determine the necessary media investment to deliver on KPIs.

The Associate Director, Insights Center Of Excellence, will champion a people-first approach to unearth actionable insights for a major client. The Associate Director is responsible for generating meaningful intelligence across people and culture to drive positive business outcomes. This role requires a rich understanding of the entire data ecosystem, and the know-how to design and implement innovative research solutions. This role centers on data-driven storytelling.

The successful candidate fosters team growth, is curious, creative and a collaborative problem-solver.

Responsibilities

• Analyze and connect the dots between diverse and disparate data sets to derive meaningful and actionable insights
• Develop and present client-ready insight presentations inclusive of data visualization and storytelling
• Evaluate innovative data partners to develop new approaches to uncovering insights
• Work with client research and internal strategy, content, planning, and analytics teams. Tailor insights and implications accordingly
• Have deep knowledge of the client’s business goals and challenges
• Incorporate and adhere to the fundamental principles of Starcom’s inclusive marketing philosophy and planning approach

For this particular client:

• Develop overarching audience growth strategies and testing frameworks across various sources including client's 1st party data and 2nd/3rd party data partnerships
• Identify and define most valuable audience segments for clients using syndicated data, and audience clean rooms, and/or Epsilon individual ID’s (via Epsilon People Cloud)
• Bring the audiences to life through compelling storytelling and presenting test results
• Exhibit in-depth understanding of the use and relevant application of audience identity across various platforms for activation, measurement, and insights
• Explore and monitor cultural, category and audience specific trends to educate internal teams, partner agencies and clients – translating these into implications and opportunities
• Maintain 1st party audience segment tracker including but not limited to definitions and various metrics such as population count and overlap reporting

Qualifications

• Bachelor’s degree preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or similar discipline
• 5+ years in media/marketing/consumer research, consumer insight, business consulting
• Experience with CPG vertical is preferred
• Experience with statistical software packages, especially SPSS, R strongly preferred
• Experience with multiple methodological approaches (social listening, syndicated tools, primary & secondary research) & a thorough understanding of the vast data ecosystem + tools
• Experience with 1:1 Identity solutions e.g. Epsilon, LiveRamp
• Experience with designing concise and effective research plans, deploying plan from survey writing, programming, analysis, through to presentation of findings
• Experience with effective survey writing in line with industry best practices
• Demonstrated ability to work with large data sets
• Experience in data visualization and/or data visualization tools such as Tableau
• Strong verbal and written communication skills
• Excellent Microsoft Office skills; PowerPoint and advanced Excel
• Ability to manage a team, effectively manage priorities and be accountable for collective team output

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