Director of Growth Marketing

Director of Growth Marketing About the Company A rapidly expanding consumer products business Industry Consumer Goods Type Privately Held About the Role We are on the lookout for a dynamic Director of Growth Marketing to spearhead our marketing efforts. The ideal candidate will bring a minimum of 5 years’ experience in growth or acquisition marketing, with a strong emphasis on D2C eCommerce and retail expansion, especially in the supplement, nutrition, or CPG sectors. You will lead new product launches and strategic growth initiatives, concentrating on top-of-the-funnel activities to boost customer acquisition and retention across various digital platforms and potential retail channels. As the Director of Growth Marketing, your responsibilities will include: Creating, optimizing, and managing multi-channel marketing campaigns. Employing innovative tools such as influencer marketing to maximize ROI. Utilizing data-driven strategies to identify and scale high-performing channels. We are seeking a highly data-driven individual with a strong creative vision, capable of blending analytics with imaginative campaign concepts. A proven history of successfully scaling digital campaigns and a robust understanding of the D2C eCommerce and retail landscape are essential. Experience in the supplement, nutrition, or CPG sectors is a definitive advantage. This role allows for remote work, and we are looking for someone adept at devising and executing marketing strategies that foster business growth. If you’re a strategic thinker with a passion for growth marketing and meet our criteria, we strongly encourage you to apply. Travel Percent Less than 10% Functions Marketing