Senior Vice President of Marketing Strategy
About the Company
Join a cutting-edge membership-based wellness practice dedicated to providing innovative treatment plans. Be part of a team that is transforming the health and wellness landscape.
Industry
Health, Wellness and Fitness
Type
Privately Held, VC-backed
Founded
2016
Employees
201-500
Funding
$26-$50 million
Categories
- Health Care
- Alternative Medicine
- Health
- Nutrition
- Pregnancy
- Yoga
- Health Diagnostics
- Medical
Specialties
- Supplements
- Medical Care
- Personalized Health Plans
- Health Coaching
- In-depth Lab Testing
- Technology
- Nutrition
- Prevention
- Medicine
- Functional Medicine
- Autoimmune Disease
- Telemedicine
Business Classifications
- B2C
About the Role
We are seeking an accomplished SVP of Marketing Strategy to take charge of our direct-to-consumer (DTC) and B2B2C marketing efforts. In this key role, you will be a strategic force within our organization, using your expertise in healthcare marketing and root cause resolution medicine to craft and implement comprehensive marketing strategies that drive customer acquisition, engagement, and retention.
Your responsibilities will encompass overseeing and optimizing various marketing channels, including SEO, content marketing, influencer relationships, and public relations, with the objective of achieving key performance indicators. This role requires exceptional leadership and team management skills, along with the ability to execute marketing campaigns flawlessly. A minimum of 15 years of marketing experience is necessary, with substantial exposure to DTC healthcare. Your familiarity with growth marketing principles, data-driven decision making, and a genuine passion for functional health will set you apart as an ideal candidate.
If you thrive in an early-stage startup environment and are eager to delve into the details of execution, this may be the right opportunity for you. Become a brand champion, ensure consistent messaging and positioning, and collaborate with cross-functional teams to drive holistic growth.
Hiring Manager Title
Co-CEO
Travel Percent
Less than 10%
Functions
- Marketing