Nesco Resource is hiring: Website Content Marketing Manager in Ocoee

Marketing Website Content Manager

Position Summary:
As the Marketing Website Content Manager, you will recommend and execute website content strategies aimed at improving user experience, conversion rates, average order value, and repeat purchases.

Responsibilities:

• Content Management:

  • Oversee and sometimes execute the creation, editing, and publishing of website content.
  • Ensure all content is accurate, up-to-date, and aligned with the brand's voice and style guidelines.
  • Collaborate with marketing and design teams to produce high-quality content that drives engagement and conversions.

• Content Strategy:

  • Develop and execute a content strategy that supports overall marketing goals and objectives.
  • Plan and manage the content calendar to ensure a consistent flow of fresh and relevant content.
  • Identify opportunities for new content initiatives and campaigns.

• User Experience (UX):

  • Ensure website content is user-friendly and enhances the overall user experience.
  • Work to optimize website navigation and layout.
  • Conduct regular audits of website content to identify and address any issues.

• On-Site Search Optimization:

  • Optimize the on-site search tool to improve search accuracy and user satisfaction.
  • Analyze search data to identify trends and opportunities for improvement.

• Collaboration with Catalog Team:

  • Work with the website catalog team on product detail page design and product descriptions.
  • Ensure product information is comprehensive, accurate, and engaging.

• Customer Journey Mapping:

  • Map the customer journey to identify opportunities to increase conversion rates and average order value.
  • Implement strategies to enhance the customer experience and drive sales.

• Analytics and Reporting:

  • Track and analyze key performance metrics related to website content.
  • Prepare regular reports on content performance and provide insights and recommendations for improvement.
  • Use data to inform content decisions and optimize strategies.
  • Implement UI/UX A/B testing.

Qualifications:

• Bachelor's degree in marketing, web design, or a related field.
• Proven experience in driving consumer behavior through design.
• Strong understanding of e-commerce UI and UX best practices.
• Excellent writing, editing, and proofreading skills.
• Proficiency in using content management systems (preferably Magento).
• Familiarity with web analytics tools (e.g., Google Analytics).
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• Creative thinking and problem-solving abilities.

Additional Information:

• This is an on-site position. Normal work hours are 7:00 AM - 4:00 PM with occasional overtime required.
• A generous benefits package is offered, including paid time off, a 401(k) plan with company contributions, comprehensive medical and dental insurance, and life insurance coverage.

This role provides an exciting opportunity to shape the online presence of a rapidly growing e-commerce business, enhancing user experience and driving business growth.