selfpublishing.com is hiring: Creative Director (AUSTIN, TX ONLY) in Austin

selfPublishing.com helps purpose-driven individuals reach their goals through writing and publishing books. We achieve this through online education, group and individual coaching, accountability, and done-for-you services. Our mission is to help 100,000 people publish a book by 2035 thus impacting 120M+ people through "Leveraged Impact.” (I explain this in my TEDx talk here: https://youtu.be/sHfrvpgDsaw ).

SelfPublishing.com has been named to the INC 5000 list as one of the 5,000 fastest growing private companies in America in 2018, 2019, 2020 and 2022.

We’re excited to continue climbing & growing thanks to our incredible team & customers.

About the role

Are you a visionary storyteller with a passion for content and social media?

Do you have a talent for creating impactful, revenue-driving campaigns while leading a team of creatives?

We’re looking for an experienced Creative Director to join our Austin-based team, with a strong focus on social content and strategy, to elevate our brand and drive measurable growth.

What you'll do

• Develop and lead the execution of a strategic content and social media plan to grow engagement, build brand awareness, and generate revenue.
• Oversee the creation of high-quality, engaging content across platforms like Instagram, TikTok, YouTube, Facebook, and LinkedIn.
• Lead a team of content creators, designers, and social strategists, fostering a collaborative and innovative environment.
• Collaborate with cross-functional teams, including marketing, sales, and product, to align content initiatives with broader business goals.
• Analyze performance data to identify trends, optimize content strategies, and report on key metrics to stakeholders.
• Direct the production of visually compelling graphics, videos, and other creative assets that reflect and enhance our brand identity.
• Stay ahead of content trends, social platform updates, and emerging technologies to keep our creative strategy fresh and relevant.
• Spearhead innovative campaigns that combine storytelling with measurable business outcomes.

Qualifications

• Experience: 5+ years in a leadership role managing content creation and social media strategy, ideally within a publishing or services-based industry.
• Creative Visionary: A proven track record of delivering standout creative campaigns that generate engagement and revenue.
• Revenue-Focused: Deep understanding of content strategies and social media initiatives that drive qualified leads, sales, and ROI.
• Leadership Skills: Experience leading and inspiring a team of creatives to achieve ambitious goals.
• Design Expertise: Proficiency with tools like Adobe Creative Suite, Canva, or similar design platforms.
• Data-Driven: Ability to analyze metrics, glean insights, and adapt strategies to improve performance.
• Trend-Savvy: Up-to-date with the latest social media trends, algorithms, and content best practices.
• Strong Communication: Exceptional writing and storytelling skills to craft compelling, on-brand content and messaging.

What Sets You Apart

• You intuitively understand the connection between incredible content and revenue generation.
• Experience in the publishing industry (not required, but highly preferred).
• A history of building strong personal or professional social media brands with proven growth results.
• A portfolio showcasing a mix of creative content, strategic campaigns, and measurable business results.
• Passion for innovation and disrupting traditional industries with new approaches to storytelling and branding.