OneMain Financial is hiring: SEO Program Manager in Baltimore

We are seeking an experienced and detail-oriented SEO Program Manager to join our team. In this role, you will oversee key aspects of our SEO program, manage critical workflows, and collaborate with cross-functional teams including Technology, Creative, Legal/Compliance, and Analytics to drive organic growth and visibility. The ideal candidate will have a strong foundation in SEO best practices, content management, and local SEO strategy.

In the Role

• Load and manage content updates using our CMS (Contentful).
• Lead and manage calls and agendas with key SEO vendors (e.g., Conductor, Chatmeter, Milestone).
• Maintain the content calendar, support editorial planning, and facilitate legal approvals for published content.
• Update and maintain branch addresses and local listings while supporting authority-building activities.
• Utilize SEO tools (e.g., Google Search Console, Conductor, Google Analytics) to inform strategies, test initiatives, and track performance.
• Compile and deliver consistent reporting on organic performance and optimization progress.
• Answer general SEO questions, support training efforts, and help integrate SEO practices across teams.
• Assist with quarterly technical audits and provide basic guidance on schema and other technical SEO best practices.

Requirements

• Bachelor’s Degree or equivalent years of experience.
• 2-3 years of proven experience in SEO program management or a related role.
• Strong understanding of SEO best practices, including local SEO, schema, and technical audits.
• Familiarity with tools like Google Analytics, Google Search Console, and SEO platforms (e.g., Conductor).
• Excellent organizational and project management skills.
• 2-3 years of managing vendor relationships and cross-functional collaboration.
• Strong written and verbal communication skills.

Preferred:

• Experience with CMS platforms (e.g., Contentful)
• Knowledge of legal content management and approval processes
• Familiarity with tools like Workfront for project management

Location: Baltimore, MD; Wilmington, DE

Target base salary range is $60,000 - $80,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.