Job Description
We are offering a freelance opportunity for a Sr Social Media Graphic Designer in DENVER, Colorado. The role involves creating compelling digital content for various social media platforms and retail environments. The successful candidate will have a keen eye for design, be adept at multitasking, and have a solid understanding of retail industry.
Responsibilities:
• Design visually engaging assets for social media platforms such as Instagram, Facebook, TikTok, and Pinterest, prioritizing storytelling, brand consistency, and audience engagement
• Work in tandem with social media and marketing teams to ensure alignment of designs with campaign objectives, seasonal trends, and brand voice across different platforms
• Create digital assets specifically for retail environments, including website landing pages, product pages, digital banners, email campaigns, and online ads to provide a seamless customer experience
• Uphold a comprehensive understanding of the brand’s visual identity, ensuring consistency across all contact points, from social media to digital retail environments
• Utilize understanding of e-commerce and retail best practices to design visuals that promote engagement and sales, considering the customer journey and using design to enhance conversion rates
• Keep abreast of design trends, particularly in the digital and retail sectors, and incorporate them into new designs to ensure content remains fresh and innovative
• Collaborate effectively with cross-functional teams such as marketing, copywriting, photography, and development to ensure smooth implementation of designs and provide mentorship to entry level designers
• Regularly evaluate and iterate on content performance using analytics tools, making adjustments to designs to optimize engagement, reach, and ROI
• Manage multiple projects and timelines, maintaining the quality and integrity of designs while meeting deadlines in a fast-paced environments
• Proficiency in creating engaging Advertisements and Banner Ads for various social media platforms• Proven track record of enhancing Brand Awareness through innovative graphic design
• Familiarity with designing content specifically for TikTok, Instagram, and Facebook Ad campaigns
• Expertise in Social Media Advertising and understanding of its unique requirements
• Demonstrable experience in creating Social Media Graphics that captivate and engage audiences
• Ability to generate compelling Social Media Content that aligns with brand voice and values
• Strong Conceptual Thinking skills with the ability to translate ideas into visually appealing designs