Email Marketing Specialist Job at Robert Half in Boston

Robert Half's Marketing & Creative client is looking for an Email Marketing Specialist for a short-term contract in the Boston area. This is a remote, 20-hour-per-week opportunity (could possibly increase up to 40 hours); candidates must be willing and able to work eastern (ET) hours. The Email Marketing Specialist will manage the lifecycle marketing communications for the brand to drive growth in channel performance and impact revenue. Must have B2B, B2C, and prior HubSpot email marketing experience. If interested and available, apply today!

• Proficiency in HubSpot Email Marketing
• Experience with AB Testing is a must
• Competence in Analytics is mandatory
• Experience in Campaign Planning
• Knowledge of AI platforms
• Experience in Business-to-business (B2B) marketing
• Understanding of Business-to-business to Consumer (B2B2C) marketing
• Experience in Lifecycle marketing
• Excellent communication skills
• Detail-oriented
• Self-starter