Robert Half is hiring: Director of Marketing in New York

We are on the search for a Director of Marketing to join our team in New York, New York. As a Director of Marketing, your role will encompass managing marketing campaigns, overseeing the creation of digital content, and utilizing various tools to increase brand awareness. Offering an exciting opportunity, this position is pivotal in our team's successful operation within the industry.

Responsibilities:
• Manage and execute digital marketing campaigns to enhance brand visibility
• Utilize Content Management System (CMS) for efficient digital content creation and management
• Implement Customer Relationship Management (CRM) strategies to improve customer engagement and retention
• Leverage tools such as Facebook Insights, Google AdWords, and Google Analytics to track campaign performance and gain consumer insights
• Oversee the planning and execution of advertising initiatives to reach target audiences
• Monitor and manage collateral to support marketing efforts
• Use digital platforms to drive brand awareness and generate leads
• Plan and manage marketing campaigns, ensuring alignment with overall business goals.• Proven experience with Content Management System (CMS) for effective digital content management.
• Proficiency in CRM tools to manage customer relationships and interactions.
• Familiarity with Facebook Insights to analyze user interactions on the platform.
• Extensive knowledge of Google AdWords for optimizing online advertising campaigns.
• Skilled in Google Analytics for tracking and reporting website traffic.
• Demonstrated ability in designing and executing impactful advertisements.
• Proven track record in enhancing brand awareness through strategic marketing initiatives.
• Experience in campaign planning and execution across multiple channels.
• Proficiency in collateral management to support marketing campaigns.
• Strong digital marketing skills, including SEO, SEM, and social media marketing.