Robert Half is hiring: Director of Brand Marketing in Denver

Robert Half Marketing & Creative is looking for a Director of Brand Marketing to join a Saas company in Denver. This role is pivotal in the industry, where your main duty is to manage a team and oversee various aspects of our marketing operations. You will be responsible for brand strategy, customer acquisition and retention, content marketing, earned media, and budget management.

Responsibilities:

• Lead a team to optimize marketing operations and ensure team efficiency

• Develop and enhance brand strategy to differentiate our brands in the marketplace

• Oversee content marketing strategies including writing, managing YouTube Channel, podcasts, and radio to engage with audience effectively

• Strategize on earned media to enhance our brand visibility

• Supervise the creative process, working closely with video producers and designers to enhance their productivity and elevate their work

• Manage annual budget to optimize content production

• Monitor and analyze marketing performance, providing weekly reports and daily tracking to validate the effectiveness of approach and pivot as needed

• Proven experience in enhancing brand awareness in previous roles.
• Demonstrated proficiency in campaign planning and execution.
• Significant experience in collateral management.
• Comprehensive knowledge of digital marketing strategies and platforms.
• Strong leadership skills and the ability to manage a diverse team.
• A track record of successful brand building initiatives.
• Expertise in developing and implementing content marketing strategies.
• Experience in leveraging earned media for brand promotion.
• Proven competency in managing marketing budgets effectively.