Director of Brand Marketing

DescriptionRobert Half Marketing & Creative is looking for a Director of Brand Marketing to join a Saas company in Denver. This role is pivotal in the industry, where your main duty is to manage a team and oversee various aspects of our marketing operations. You will be responsible for brand strategy, customer acquisition and retention, content marketing, earned media, and budget management.Responsibilities:• Lead a team to optimize marketing operations and ensure team efficiency• Develop and enhance brand strategy to differentiate our brands in the marketplace• Oversee content marketing strategies including writing, managing YouTube Channel, podcasts, and radio to engage with audience effectively• Strategize on earned media to enhance our brand visibility• Supervise the creative process, working closely with video producers and designers to enhance their productivity and elevate their work• Manage annual budget to optimize content production• Monitor and analyze marketing performance, providing weekly reports and daily tracking to validate the effectiveness of approach and pivot as neededRequirements• Proven experience in enhancing brand awareness in previous roles.• Demonstrated proficiency in campaign planning and execution.• Significant experience in collateral management.• Comprehensive knowledge of digital marketing strategies and platforms.• Strong leadership skills and the ability to manage a diverse team.• A track record of successful brand building initiatives.• Expertise in developing and implementing content marketing strategies.• Experience in leveraging earned media for brand promotion.• Proven competency in managing marketing budgets effectively.Job typePerm