Marketing Content Coordinator Job at Yellow Bag in Indianapolis

Who We Are

Yellow Bag Tech specializes in NetSuite ERP implementations, helping businesses align their technology, finance, and operations to create efficient, scalable systems. Our focus is on simplifying operations, enhancing visibility, and mitigating risk through high-quality implementations and process optimizations. We believe in intentional, client-centered experiences that drive clarity, efficiency, and long-term success.

About the Role

We are seeking a Marketing Content Coordinator to support Yellow Bag Tech’s marketing efforts by creating engaging content, managing campaigns, and maintaining key marketing assets. This role is ideal for a strong writer who enjoys crafting messaging for emails, blog posts, and social media while also coordinating marketing calendars and supporting website transitions.

This position is not responsible for managing marketing-related relationships, but will play a key role in organizing and executing marketing strategies that drive brand awareness and engagement.

Key Responsibilities

Content Creation & Writing

• Write and edit blog posts, email campaigns, website content, and social media posts.
• Maintain consistency in brand messaging, voice, and style across all marketing materials.
• Develop content that aligns with marketing goals, SEO strategies, and audience engagement.

Marketing Campaign Coordination

• Plan and execute email marketing campaigns, ensuring timely scheduling and alignment with company goals.
• Manage the marketing calendar to ensure consistent content rollout.
• Assist in coordinating product launches and campaign rollouts.

Website & Digital Marketing Support

• Maintain and update the company website, ensuring content is fresh, accurate, and aligned with marketing objectives.
• Support the website transition process, ensuring a seamless experience for users.
• Optimize content for SEO and user engagement.

Brand & Content Management

• Maintain and update marketing guides (e.g., brand guide, writing guide, messaging guide).
• Ensure all content adheres to brand standards and conveys a clear, consistent message.

Who You Are

Education & Experience

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (or equivalent experience).
• 1+ years of experience in content creation, digital marketing, or communications preferred.

Technical Skills

• Strong writing and editing skills across multiple formats (emails, blogs, social media).
• Familiarity with content management systems (WordPress, Wix) and email marketing tools (ActiveCampaign, Apollo).
• Basic graphic design skills (Canva, Adobe Suite) for simple visual content creation.
• Understanding of SEO best practices and ability to optimize content for search.

Soft Skills

• Excellent organizational and time management skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Proactive, eager to learn, and comfortable working in a fast-paced environment.