Digital Marketing Specialist Job at Robert Half in Fort Worth

Digital Marketing Analyst - Contract - 30hrs/week - Hybrid Work Schedule, On-Site in the Irving area.

We are seeking a Digital Marketing Analyst to join our team on a 4-month contract, working 30 hours per week in a hybrid capacity based in Irving. This role is key to driving the success of our digital marketing initiatives through data analysis, reporting, and actionable insights.

The Digital Marketing Analyst will be responsible for:

• Analyzing campaign performance and providing recommendations based on data insights.
• Utilizing Google Analytics and Google Ads Manager to assess and optimize campaign outcomes.
• Creating reports and visualizations using tools like Tableau and Datorama to inform strategy and demonstrate performance.
• Developing and delivering year-end reports and other recurring performance updates.
• Supporting SEO initiatives and evaluating email campaign performance to enhance overall marketing effectiveness.

Digital Marketing Analyst - Contract - 30hrs/week - Hybrid Work Schedule, On-Site in the Irving area.

Requirements:

• Strong experience with Google Analytics and Google Ads Manager.
• Proficiency in Tableau and Datorama for data visualization and reporting.
• Familiarity with SEO principles and email campaign best practices is preferred.
• Demonstrated ability to provide insights and recommendations based on performance data.
• Experience working in a fast-paced, deadline-driven environment.
• Exceptional communication and presentation skills for sharing insights with stakeholders.