Head of Marketing Job at Clean Market in New York

Content Summary: Head of Marketing at New York, for Clean Market

ABOUT CLEAN MARKET:

Clean Market offers personalized functional wellness, all guided by medical professionals. Our purpose? Help our communities feel and function better. We offer an integrative solution: precision wellness therapies, clean supplementation, and data-driven care that’s targeted at a cellular dysfunction level.

Our flagship locations are located in Midtown East, NoHo, and Brookfield Place and offer our core services: NutriDrip IV Drips, Lymphatic Drainage Massage, Infrared Saunas, as well as curated wellness shops. Our satellite locations are in premium hotel & resort destinations like Equinox Hotel Hudson Yards, Wynn Las Vegas, and Fontainebleau Las Vegas and offer our hero service: NutriDrip IV Drips.

Plus…we’re expanding rapidly! We’re on track to launch 7+ new locations in Brooklyn, Miami, and Chicago this year. And next year? You could be part of mapping that growth out.

What we’ve built today is a dedicated, confident, and united leadership team with impressive individuals leading their respective teams. We’re looking for a strong Marketing leader who has a positive, entrepreneurial spirit who understands the power of working collaboratively while being a strong voice and champion of the Marketing field.

POSITION OVERVIEW:

As Head of Marketing, you will be responsible for:

• Leadership, Management, and Accountability of the Marketing Team
• Achieving Sales / Revenue Targets
• Acquiring Quality New Customers Efficiently
• Retaining Existing High Value Clients
• Championing the Brand Identity & Increasing Brand Awareness

The ideal candidate will be a well-rounded marketing professional with 10+ years of expertise leading strategy across brand & digital marketing channels.

KEY RESPONSIBILITIES:

Leadership, Management, Accountability:

• Lead, train, and develop a best-in-class, high-performing team of performance marketers; establishing clearly defined goals that align with company objectives.
• Manage cross-functional partnership with leaders of Ops, Client Services, Finance, and Store teams.
• Accountable for the following team members: Lead Visual Designer, Brand & Digital Marketing Manager, Digital Agency, Social Media Intern.
• Platforms to know: Asana, Slack

Sales / Revenue:

• Develop & drive innovative sales strategies to meet revenue targets with a focus on sustainable, efficient growth.
• Manage the marketing budget, ensuring optimal allocation of resources for maximum impact and ROI.
• Champion a culture of innovation and continuous improvement by encouraging experimentation with new growth tactics, technologies, and channels.
• Platforms to know: Google Analytics, Datorama, Tableau.

Acquisition Marketing:

• Oversee all paid media investments for the brand; scale and optimize investment, focusing on acquiring new customers effectively (LTV/CAC) and efficiently (ROAS).
• Build, monitor, and own paid media KPI reporting on projected & actual spend and ROAS on a weekly, monthly, quarterly, and annual basis.
• Identify and establish strategic partnerships (events, PR, influencers) to increase brand awareness, increase lead acquisition, and/or drive revenue.
• Oversee brief and content development with Brand & Digital Marketing Manager & Lead Visual Designer to optimize ad performance and drive brand awareness.
• Platforms to know: Google Ads, The Trade Desk, Meta Ads, LinkedIn, X.

Retention Marketing:

• Oversee a coordinated retention marketing strategy to grow our high value client base, increase brand loyalty and improve client LTV.
• Identify opportunities based on business KPIs & objectives and quickly implement strategies to fuel results; including but not limited to enhancements to Site/App, Email, SMS, In-App Messages, Clienteling, and Membership.
• Lead CRM strategies to support new store, product, and/or service launches.
• Develop and implement multi-channel behavioral programs targeting the full customer lifecycle; including but not limited to: customer onboarding, referral, repeat purchase, win back, and more.
• Identify and implement strategies to acquire and scale 1st Party data – acting as the business owner of the CRM database and implementing processes to track and share progress on data collection and insights from 1P data.
• Platforms to know: Klaviyo, Zenoti.

Brand Identity & Awareness:

• Own the overarching brand strategy; including audience insights, segmentation, and market positioning.
• Ensure the consistency of the brand vision across all channels and touchpoints so it is felt throughout all aspects of the client journey both in-store and online.
• Oversee the web & social content creation process; ensuring that the team is creating engaging, inspiring, and authentic content that resonates with our target audience.
• Maintain strong marketing relationships with all co-located properties like Brookfield Place, Equinox Hotel, Wynn Las Vegas, and Fontainebleau Las Vegas; ensuring ongoing partnership integration with updated brand assets to grow on-property brand awareness and revenue.
• Stay ahead of industry trends, competitor activity, and market dynamics to continuously refine the marketing strategy.
• Platforms to know: Shopify, Wordpress, Meta, TikTok, Planoly.

QUALIFICATIONS:

• Must have a passion for health & wellness! The right candidate has a positive attitude and people-first perspective who is a reliable & growth-minded leader and an effective communicator who is ultimately excited to deliver results.
• Bachelor's degree in Marketing, Business, or related field.
• Proven 10+ years Marketing experience with 5+ years experience as Head of Marketing or a similar leadership role.
• Experience includes at least 3+ separate brands.
• Strong understanding of brand (Events, PR, Influencers, OOH, On-Property Signage) and digital (Web / eCommerce, Organic Search / SEO, Paid Search, Display, Paid Social, Email, SMS) marketing channels.
• Excellent project management and organizational skills.
• Proficiency in marketing automation and analytics software & tools.
• Analytical mindset with a data-driven approach to decision-making.
• Exceptional communication and interpersonal skills.

BENEFITS:

• Competitive Salary
• Bonus + Equity Opportunity
• Health & Wellness Perks
• Hybrid Work Schedule (In Office 3 Days per Week)