Clean Market is hiring: Head of Marketing in New York
Clean Market, New York, NY, United States, 10261
Direct message the job poster from Clean Market
Clean Market offers personalized functional wellness, all guided by medical professionals. Our purpose? Help our communities feel and function better. We offer an integrative solution: precision wellness therapies, clean supplementation, and data-driven care that’s targeted at a cellular dysfunction level.
Our flagship locations are located in Midtown East, NoHo, and Brookfield Place and offer our core services: NutriDrip IV Drips, Lymphatic Drainage Massage, Infrared Saunas, as well as curated wellness shops. Our satellite locations are in premium hotel & resort destinations like Equinox Hotel Hudson Yards, Wynn Las Vegas, and Fontainebleau Las Vegas and offer our hero service: NutriDrip IV Drips.
Plus…we’re expanding rapidly! We’re on track to launch 7+ new locations in Brooklyn, Miami, and Chicago this year. And next year? You could be part of mapping that growth out.
What we’ve built today is a dedicated, confident, and united leadership team with impressive individuals leading their respective teams. We’re looking for a strong Marketing leader who has a positive, entrepreneurial spirit who understands the power of working collaboratively while being a strong voice and champion of the Marketing field.
POSITION OVERVIEW :
As Head of Marketing, you will be responsible for:
- Leadership, Management, and Accountability of the Marketing Team
- Achieving Sales / Revenue Targets
- Acquiring Quality New Customers Efficiently
- Retaining Existing High Value Clients
- Championing the Brand Identity & Increasing Brand Awareness
The ideal candidate will be a well-rounded marketing professional with 10+ years of expertise leading strategy across brand & digital marketing channels.
KEY RESPONSIBILITIES :
Leadership, Management, Accountability :
- Lead, train, and develop a best-in-class, high-performing team of performance marketers; establishing clearly defined goals that align with company objectives.
- Manage cross-functional partnership with leaders of Ops, Client Services, Finance, and Store teams.
- Accountable for the following team members: Lead Visual Designer, Brand & Digital Marketing Manager, Digital Agency, Social Media Intern.
- Platforms to know: Asana, Slack
- Develop & drive innovative sales strategies to meet revenue targets with a focus on sustainable, efficient growth.
- Manage the marketing budget, ensuring optimal allocation of resources for maximum impact and ROI.
- Champion a culture of innovation and continuous improvement by encouraging experimentation with new growth tactics, technologies, and channels.
- Platforms to know: Google Analytics, Datorama, Tableau.
Acquisition Marketing :
- Oversee all paid media investments for the brand; scale and optimize investment, focusing on acquiring new customers effectively (LTV/CAC) and efficiently (ROAS).
- Build, monitor, and own paid media KPI reporting on projected & actual spend and ROAS on a weekly, monthly, quarterly, and annual basis.
- Identify and establish strategic partnerships (events, PR, influencers) to increase brand awareness, increase lead acquisition, and/or drive revenue.
- Oversee brief and content development with Brand & Digital Marketing Manager & Lead Visual Designer to optimize ad performance and drive brand awareness.
- Platforms to know: Google Ads, The Trade Desk, Meta Ads, LinkedIn, X.
Retention Marketing :
- Oversee a coordinated retention marketing strategy to grow our high value client base, increase brand loyalty and improve client LTV.
- Identify opportunities based on business KPIs & objectives and quickly implement strategies to fuel results; including but not limited to enhancements to Site/App, Email, SMS, In-App Messages, Clienteling, and Membership.
- Lead CRM strategies to support new store, product, and/or service launches.
- Develop and implement multi-channel behavioral programs targeting the full customer lifecycle; including but not limited to: customer onboarding, referral, repeat purchase, win back, and more.
- Identify and implement strategies to acquire and scale 1st Party data – acting as the business owner of the CRM database and implementing processes to track and share progress on data collection and insights from 1P data.
- Platforms to know: Klaviyo, Zenoti.
Brand Identity & Awareness :
- Own the overarching brand strategy; including audience insights, segmentation, and market positioning.
- Ensure the consistency of the brand vision across all channels and touchpoints so it is felt throughout all aspects of the client journey both in-store and online.
- Oversee the web & social content creation process; ensuring that the team is creating engaging, inspiring, and authentic content that resonates with our target audience.
- Maintain strong marketing relationships with all co-located properties like Brookfield Place, Equinox Hotel, Wynn Las Vegas, and Fontainebleau Las Vegas; ensuring ongoing partnership integration with updated brand assets to grow on-property brand awareness and revenue.
- Stay ahead of industry trends, competitor activity, and market dynamics to continuously refine the marketing strategy.
- Platforms to know: Shopify, Wordpress, Meta, TikTok, Planoly.
QUALIFICATIONS :
- Must have a passion for health & wellness! The right candidate has a positive attitude and people-first perspective who is a reliable & growth-minded leader and an effective communicator who is ultimately excited to deliver results.
- Bachelor's degree in Marketing, Business, or related field.
- Proven 10+ years Marketing experience with 5+ years experience as Head of Marketing or a similar leadership role.
- Experience includes at least 3+ separate brands.
- Strong understanding of brand (Events, PR, Influencers, OOH, On-Property Signage) and digital (Web / eCommerce, Organic Search / SEO, Paid Search, Display, Paid Social, Email, SMS) marketing channels.
- Excellent project management and organizational skills.
- Proficiency in marketing automation and analytics software & tools.
- Analytical mindset with a data-driven approach to decision-making.
- Exceptional communication and interpersonal skills.
BENEFITS :
- Bonus + Equity Opportunity
- Health & Wellness Perks
Seniority level
- Executive
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries
- Wellness and Fitness Services