Creative Director, Content Job at MN Vikings Football in Saint Paul

Our mission at the Minnesota Vikings is to Advance the Vikings legacy through the passionate pursuit of excellence.

We strive to achieve, we put the team first, we seek to learn, we exhibit high character, and we are committed to a diverse, equitable and inclusive environment.

SUMMARY: The Minnesota Vikings are seeking a collaborative and visionary creative leader with a passion for delivering impactful content experiences. Utilizing an audience-first mentality, the Creative Director – Content will serve as the Vikings’ creative expert on sharing triggers and the power of storytelling. You will oversee content creative across Vikings media channels and will lead collaborations to produce engaging lifestyle and culture-driven content initiatives that amplify the Vikings brand.

This is a core leadership role within Vikings Entertainment Network (VEN), the internal team responsible for social media, digital, radio, television, and in-stadium programming. While being able to energize a content vision across multiple organizational stakeholders, the Creative Director will also be expected to provide broad leadership across the marketing department. This includes collaborating with other creative directors or leads to provide thought-leadership in all facets of creative work within Marketing.

As the Creative Director – Content at the Minnesota Vikings, you are charged with not just maintaining the best-in-class standard but continually raising it. Seeing every project through completion with an eye to detail, so that our brand shines through clearly and in an impactful way with our fans all around the world.

SALARY RANGE: $142,000 to $182,000

ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

• Foster an inclusive, collaborative, team-first culture within Vikings Entertainment Network (VEN) by promoting diversity of thought, open communication, and shared responsibility.
• Inspire and elevate team creativity by leading ideation sessions, mentoring talent, and modeling high standards for innovative thinking.
• Demonstrate a passion for both generating innovative ideas and executing them effectively, with a strong expertise in production across all platforms, particularly social media.
• Guide collaboration of content producers to create dynamic content that connects an online audience with our players, team, and brand.
• Provide creative direction and feedback to ensure all content aligns with brand standards and maintains high-quality execution.
• Craft team and player content strategies that elevate off-field presence, showcasing personal brands, community impact, and lifestyle to deepen fan connections.
• Drive and support the processes that enable your team to perform at the best-in-class standard in sports entertainment.
• Champion the Vikings vision across VEN, treating home games, special events, and tentpoles as core opportunities for storytelling and innovation.
• Partner with key stakeholders to build and expand a Creator & Influencer network, driving innovation and enhancing our brand.
• Serve as a primary stakeholder and VEN creative representative in key Marketing campaigns.
• Partner with stakeholders to connect content deliverables to broader marketing and organizational priorities, ensure creative efficiencies, and to uphold brand identity across all creative endeavors within VEN.
• Build and maintain open and collaborative relationships with key stakeholders including, but not limited to:
  1. Brand & Creative to uphold brand standards through content.
  2. Communications to ensure team messaging and tone is consistent.
  3. Social Impact to translate strategy into content that advances our platform for positive impact.
  4. DEI to reflect our commitment to inclusivity both internally and externally.
  5. Sales and Partnerships to create sellable content assets that align with our marketing vision and goals.
  6. Legal to ensure protection of the assets and interests of the company.

QUALIFICATION REQUIREMENTS:

• 8+ years’ experience leading social/digital video, brand development, copywriting, and overall content.
• Proven experience as a people manager and leader.
• Proven ability to inspire creatives with your energy and a record of building/adapting creative processes to generate impactful results.
• Successful track record of supporting organizational culture to align with core values and annual goals.
• Proven ability to facilitate complex creator/influencer partnerships.
• A deep understanding of diverse cultural backgrounds is essential for crafting content that resonates with our global audience, reflects our commitment to inclusivity, and builds authentic connections.

CONFIDENTIALITY REQUIREMENTS: This position may require the individual to have access to confidential records and information. To successfully perform this position, confidentiality of the information with which the individual has contact must be maintained.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to perform physical tasks such as lifting and moving boxes, climbing a ladder, etc.
• Ability to sit at a desk for long periods of time.
• Ability to maneuver a LIVE event, oftentimes at attention or in motion for long periods of time.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Standard office environment for regular office hours.
• Willingness to travel on occasion.

The Minnesota Vikings are committed to creating and sustaining a culture for you. Whoever you are, we are an organization that embraces and empowers people of all backgrounds and experiences and incorporate diversity, equity, and inclusion into the foundation of everything we do. We are proud to have a culture that empowers our people to harness their uniqueness to develop their full potential as a contributor to the success of the organization and the communities we serve. The Minnesota Vikings are an equal opportunity employer, and we continue to commit to creating equitable opportunities by ensuring that our place can be anyone’s place.