Fourth Floor

Fourth Floor is hiring: Marketing Director in New York

Fourth Floor, New York, NY, United States, 10261

This range is provided by Fourth Floor. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$130,000.00/yr - $160,000.00/yr

Our client, a sweet and playful children's accessories brand, is seeking a Marketing Director to join their team!

Responsibilities:

Develop and execute conversion-driven digital campaigns to grow website traffic and increase purchase intent.
Manage U.S. social media accounts, including influencer collaborations, UGC content, and performance reporting.
Plan and execute multi-channel marketing campaigns, including digital, social media, and PR, optimizing both paid and unpaid efforts.
Oversee affiliate marketing on the LTK platform, managing talent outreach, partnerships, and performance tracking.
Act as the primary liaison between HQ and the PR agency, coordinating PR outreach, campaign assets, and KPI tracking.
Support paid media efforts by providing local market insights, content recommendations, and promotional assets.
Develop and implement comprehensive marketing strategies tailored to the NA market while aligning with global brand guidelines.
Manage product launches, seasonal promotions, and annual marketing calendars, localizing HQ strategies for the U.S. market.

Qualifications:

5+ years of experience in product and digital marketing for a D2C brand.
Bachelor’s degree in marketing, communications, or related field.
Strong understanding of the North American customer, buying behaviors, and market trends.
Proficiency in Figma, Asana, GA4, and automation tools (HubSpot, Hootsuite, Google Tag Manager).
Experience with content creation tools (Canva, Adobe Photoshop, CapCut) is a plus.
Strong analytical, communication, and organizational skills with the ability to work independently.
Candidates based on the East Coast preferred.

Fully remote role with bi-annual travel to Seoul required.

Please submit your resume for consideration.

Director

Full-time

Marketing, Business Development, and Strategy/Planning

Retail Apparel and Fashion and Apparel Manufacturing

#J-18808-Ljbffr