Growth Marketing Manager (B2B)

About the Growth Marketing Manager (B2B) at Headspace:

Headspace’s mission is to provide every person access to lifelong mental health support. We provide on-demand access to behavioral health coaching, video therapy, video psychiatry, and self-guided content that’s proven to improve symptoms of depression and anxiety. Our team of experts ranges from mental health clinicians to Emmy award-winning producers and data scientists, working together as one to help millions of people around the world be healthier and more productive.

Headspace enterprise offerings combine this experience with a human-centered model of care, with coaching, therapy, psychiatry, and EAP services under one roof. Our B2B business is the largest and fastest-growing channel at Headspace, supporting 4,000+ enterprises and 50+ million covered lives.

As the Growth Marketing Manager (B2B) for Headspace, you'll develop and execute high-performing, best-in-class campaigns targeting prospects for Headspace’s enterprise offerings. The campaigns will run across a variety of channels including digital, webinars, email marketing, direct mail, and field events. Reporting to the Group Manager, B2B Growth Marketing, you'll collaborate with a cross-functional team of internal colleagues and agencies to meet or exceed forecasted business targets.

In this role, you'll apply design thinking principles to develop innovative marketing solutions, proactively identify campaign optimization opportunities, and serve as a subject matter expert for B2B growth marketing initiatives.

What you will do:

• Design, execute, and proactively optimize B2B marketing campaigns across multiple channels, using design thinking principles to create innovative solutions (i.e., ABM, digital, webinars, email, direct mail) to drive awareness and demand for Headspace’s B2B offerings.
• Manage the day-to-day execution of marketing initiatives to ensure these are delivered on-time, on-budget, and with the highest level of quality. This includes overseeing tactical plans, capturing stakeholder updates, managing timelines, and providing regular and clear communication to all relevant partners.
• Develop content and copy for webinars and email campaigns.
• Measure, analyze, and report campaign performance.
• Serve as the technical expert for marketing automation and campaign execution, documenting best practices and sharing insights across teams.
• Proactively identify campaign risks and opportunities through data analysis, developing mitigation strategies before issues arise.
• Act as a subject matter expert for the B2B marketing team, providing guidance on campaign best practices and technical marketing solutions.
• Collaborate with sales and product marketing to build programs that support sales enablement and generate demand.
• Lead cross-functional collaboration with sales, product marketing, and social teams, proactively identifying and addressing potential roadblocks to campaign success.

What you will bring:

Required Skills:

• 4+ years of B2B marketing experience
• Experience building ABM (account-based marketing) plans
• Experience mentoring junior marketers or agency partners on marketing best practices
• Experience with Hubspot, Salesforce, and other marketing analytics tools to launch, optimize, and scale programs
• Experience with running webinars on platforms such as Zoom, ON24
• Experience working with 3rd party vendors and agencies to help execute on your strategy
• Comfortable with working remote
• Strong copywriting skills
• Stellar project management skills
• History of implementing innovative campaign solutions that exceeded performance targets

Preferred Skills:

• Experience working within a digital health company
• Experience working within a subscription-based business

Pay & Benefits:

The base salary range for this role is $83,340-$117,130.

At Headspace, cash salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and much more.

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.