Content Marketing Specialist Job at Palmer Group in Des Moines

Content Summary: Content Marketing Specialist at Des Moines, for Palmer Group

Job DescriptionPalmer Group is assisting an industry leader in safety products and ground stability in their search for a Content Marketing Specialist. This pivotal hire comes as the client experiences a higher demand for their products and seeks to engage with diverse audiences. The ideal candidate will excel in creating compelling visual and written content across multiple platforms, possess strong project management skills, and be adept at storytelling. Apply today if you are interested in this role!Work model:On-SiteWhat you will do:Plan, manage, and coordinate content calendarsCreate engaging content for websites, blogs, and newslettersDetermine automated sales messagingReach target audiences through proper channelsManage and create social media, including identification of new platforms as neededMonitor trends and analytics to stay ahead of market trendsIdentify influencers who align with the brand and can help reach untapped audiencesDrive increased audience engagement across social media and online channelsWork with external vendors as needed for photography, videography, and other needed resourcesLead efforts for optimal SEO resultsWhat you need to be successful:Bachelor's degree in marketing or a related fieldMinimum 2+ years experience in content strategy, preferably in the consumer durable goods industry or related fieldAbility to work in officeAbility to produce a portfolio with work samples Benefits overview:Dental, health, and vision insurance401kPTOInterested and qualified candidates can contact Jessie Kester at (515) 225-7000 or email Jessie at jkester@thepalmergroup.com.