Paid Media and Communication Strategy Job at ektello in Plano

Paid Media and Communication Strategy

**W2 contract, min of 12 months** ONSITE out of Plano, TX** 4 days in office, 1 day remote **

Target Pay $45-50/hr

Our client is seeking a Manager of NCME Paid Media and Communications Strategy to be at the core of how they engage with consumers. New Computing and Mobile Enhancements (NCME) covers our Tablets, Laptops, and Wearables product categories. This role will be responsible for managing the strategy of paid media channels while being a cross-functional leader working across multiple teams – Product Marketing, Creative Services, social media, Site Merchandising, Performance Marketing, CRM & Retention, Data & Analytics, and more – to ensure they deliver a best-in-class consumer experience.

KEY RESPONSIBILITIES

• Develop and manage the paid media and communications strategies that will drive customer loyalty and acquisition, increase engagement, and improve conversion rates
• Collaborate with brand and creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling through digital channels
• Utilize customer analysis to optimize marketing programs and improve audience development of media programs
• Manage reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
• Distribute and present performance findings while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional setting
• Effectively manage and collaborate with external agency partners to ensure best in class agency management and integrated marketing agency execution

FUNCTIONAL RESPONSIBILITIES

• Lead the strategic development and execution for paid marketing channels (TV, Display, Digital Video, Paid Social, OOH, etc.)
• Develop actionable channel strategies and a strategic media plan that drives consistent and cost-effective demand initiatives with a focus on brand awareness, customer growth and improved purchase frequency of existing customers while driving scale to maintain performance targets
• Develop full-funnel acquisition strategies taking into consideration audience targeting and segmentation, content and messaging testing, and conversion optimization
• Manage paid media budget, aligned with strategic objectives, and monitoring spend and ROI based on identified KPIs.
• Coordinate external agency, vendor and marketing technology relationships to progress overall media capabilities and marketing strategies through ongoing testing and optimization

REQUIRED EXPERIENCE & QUALIFICATIONS

• Top 3 skill sets: Paid Media Strategy, Data & Analytics, Cross-functional team execution
• A positive “all-hands-on-deck” attitude and willingness to get the job done
• Interest in rolling up your sleeves and executing just as much as developing strategy
• Passion for problem solving and digging into analytics to identify solutions and areas of optimization
• A Bachelor's degree or higher in Marketing or other related fields preferred
• 7+ years of successful experience across paid media strategy and execution
• Proven experience developing and managing comprehensive paid media strategies as well as planning for day-to-day operations
• Comfortable consuming large amounts of data and identifying clear opportunities enhance customer experience and grow company profitability
• Able to pivot strategically based on campaign and channel performance
• Experience coordinating with external agencies and partners
• Excellent communication and project management skills
• Able to transform analysis into straightforward summaries for cross-functional partners
• Strong presentation and communications skills to present proposed strategies effectively to senior executives
• Works collaboratively with team members to achieve deliverables

CRITICAL SKILLS & ATTRIBUTES

• Ability to collaborate, and drive peers to common goals and optimal solutions.
• Ability to function within a very large and matrixed organization
• Strategic thinker, is analytical, detail and results oriented with excellent problem-solving skills
• Strong verbal and written communication skills
• Strong leadership skills
• Plan, organize, and prioritize multiple assignments and projects.