Director, Product Marketing

About us

At Auctane, we are united by a passion to help sellers - wherever they are, however they operate - fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products - over $200 billion worth - to customers around the globe. And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, Stamps.com, ShipEngine, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

Win as One. Delight Customers. Deliver Great Outcomes.

About the role

The Director, Product Marketing will lead the product marketing strategy, guiding how our API products meet market needs while driving revenue growth. This role requires a leader who can create, execute, and refine B2B marketing strategies while managing a small team of individual contributors. You will also oversee pricing and packaging strategies and manage the product marketing budget.

This is a hands-on leadership role, ideal for someone who excels at balancing strategic thinking with tactical execution. You will collaborate with Product, Sales, Customer Success, Marketing, and other stakeholders to bring compelling value propositions to market and position our products for success.

This position is hybrid (3 days per week in office) and is located in Austin, Texas.

About the team

We are a newly formed customer-focused and results-driven product marketing team. Our mission is to help small and medium online retailers master order management and fulfillment. We are looking for a dynamic, experienced Product Marketing Manager to join our team.

What will you be doing?

• Strategy and Execution: Define product marketing strategies that align with business objectives. Translate these strategies into actionable plans with measurable outcomes.
• Go-to-Market Leadership: Oversee go-to-market strategies for new product launches, features, and campaigns to ensure maximum market impact.
• Positioning and Messaging: Develop compelling product messaging that resonates with target audiences and differentiates Auctane products from competitors. Ensure alignment across all communication channels.
• Pricing and Packaging: Analyze market data, customer behavior, and competitive landscapes to recommend and implement effective pricing and packaging strategies.
• Team Development: Build and lead a high-performing team, fostering career growth, collaboration, and accountability.
• Cross-Functional Collaboration: Act as the bridge between Product, Marketing, Sales, and Customer Success to ensure alignment on product priorities and market needs.
• Market Insights: Drive market and customer research efforts in collaboration with the Research and Insights team to inform product marketing decisions.
• Performance Metrics: Monitor and analyze key performance metrics to refine strategies and improve outcomes.
• Stakeholder Communication: Present strategies, performance results, and insights to senior leadership and key stakeholders.

What are we looking for?

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 8+ years of experience in product marketing, with at least 3 years in a leadership role.
• Proven ability to develop and execute B2B product marketing strategies that deliver measurable results.
• Expertise in pricing and packaging strategies, ideally within the SaaS or technology sector.
• Strong leadership and team management skills, with a track record of developing and mentoring high-performing teams.
• Excellent communication and collaboration skills to influence and align cross-functional teams.
• Analytical mindset with the ability to synthesize data into actionable strategies.
• Adept at balancing strategic vision with tactical execution in a fast-paced environment.

What will make you stand out?

• Possesses a "go-getter" mindset: driven, resourceful, and willing to put in the effort to achieve goals with a proactive and hands-on approach
• A drive to put the customer at the center of everything
• A passion for technology and find it easy to explain technical concepts to non-technical audiences
• Demonstrated ability to turn complex information into easy to understand messaging, insights and startegy
• An ability to work across multiple teams who own multiple products, influencing and driving others to hit the desired goals
• The ability to thrive in a dynamic, fast-paced environment

The Tech

• Gsuite
• Slack
• Confluence
• HubSpot
• Jira
• Salesforce

What do we offer?

• We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
• Take the reins of your time off with our Flex Time Off policy - because work-life balance should always be in your hands!
• We offer 12 paid holidays for all of our US employees!
• 401k employer matching program - because your future deserves a friendly boost!
• We conduct annual merit reviews to recognize and reward your hard work and achievements.
• Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
• Attractive office space in the heart of central Austin, Texas (free drinks, snacks...).
• Indulge in weekly catered lunches at our office - a delicious perk to fuel your work.
• Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans.
• Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• Employee Assistance Program. We offer up to 8 free mental health sessions.
• We offer gym discounts to help you stay fit and healthy!
• We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
• Employee Referral Program! We reward employees helping us find top talent!
• An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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