Senior Influencer and Affiliate Marketing Man Job at Best Choice Products in New

Position: Senior Influencer and Affiliate Marketing Manager

FSLA Status: Full-time/Exempt

Location: Newport Beach, CA

Travel: Up to 10%

Pay Rate: $120,000- $150,000

About Us

At Best Choice Products, our mission is to develop the world's best-selling products inspired by real people. For over 20 years, our e-commerce retail brand has been committed to developing products for families everywhere. Our diverse catalog includes outdoor living, lawn & garden essentials, toys & games, home furniture, and even seasonal decor. As we like to say, there's something for everyone in the family! Our success is best defined by a collaborative culture full of inspired minds and a willingness to contribute new ideas. Some of our most rewarding moments include being part of the Inc. 5000 list of fastest-growing private companies in America and a Top Workplace (2022) by the Orange County Register! Please visit our website for more information.

Scope of the Role

The Senior Influencer and Affiliate Marketing Manager will lead and scale BCP’s affiliate and influencer marketing programs. This role requires extensive experience in building affiliate programs, managing high-performing teams, and working with platforms like CJ Affiliates. The ideal candidate has a proven track record of executing successful influencer campaigns, managing direct-to-consumer (DTC) and marketplace affiliate strategies, and staying ahead of social media trends to drive brand engagement and revenue growth. Additionally, this role requires a data-driven mindset to monitor analytics, derive actionable insights, and provide consistent reporting to drive program optimization.

Reporting Structure

The Senior Influencer and Affiliate Marketing Manager is a member of the Creative Team and reports to the Vice President of Brand. This position also partners with cross-functional stakeholders and leaders within the organization.

Essential Functions & Key Responsibilities

• Build, grow, and manage robust affiliate marketing programs for DTC and marketplace sales channels.
• Oversee partnerships with platforms like CJ Affiliates, ensuring program success through strategic partnerships and performance optimization.
• Identify, recruit, and onboard new affiliates to expand program reach and drive incremental revenue.
• Analyze affiliate performance data to optimize campaigns, ensuring ROI and revenue targets are met.
• Develop and implement commission structures and promotional strategies to incentivize affiliate engagement.
• Lead the execution of influencer marketing campaigns that align with brand objectives and KPIs.
• Identify and build relationships with influencers across Instagram, TikTok, YouTube, and other emerging platforms.
• Develop outreach strategies to secure influencer partnerships, ensuring a diverse and impactful network of creators.
• Monitor social media trends and platform updates to inform influencer strategies and content opportunities.
• Track campaign performance and provide actionable insights to refine future influencer initiatives.
• Monitor and analyze program performance data, including affiliate and influencer KPIs such as clicks, conversions, sales, engagement, and ROI.
• Use analytics tools to derive actionable insights and inform strategy.
• Provide weekly reporting on affiliate and influencer performance, highlighting successes, areas for improvement, and next steps.
• Make data-driven decisions to optimize campaigns, refine strategies, and maximize performance.
• Manage and mentor a team of affiliate and influencer marketing specialists, fostering a culture of collaboration and growth.
• Provide clear direction, goals, and KPIs for the team, ensuring alignment with broader marketing objectives.
• Collaborate cross-functionally with creative, social media, and paid media teams to ensure cohesive campaign execution.
• Develop long-term strategies for affiliate and influencer marketing that align with BCP’s growth goals.
• Stay informed on industry trends, platform updates, and competitor strategies to maintain a competitive edge.
• Partner with analytics teams to measure the success of campaigns and adjust tactics to maximize performance.
• Perform other duties as assigned.

Qualifications & Required Experience

• Bachelor’s degree in marketing, business, communications, or a related field.
• 6+ years of experience in affiliate and influencer marketing, with a proven track record of managing DTC and marketplace programs.
• Experience building and scaling affiliate programs, including partnerships with platforms like CJ Affiliates.
• Demonstrated success in running impactful influencer campaigns across multiple social platforms.
• Proven ability to lead and manage high-performing teams.
• Strong knowledge of affiliate marketing platforms and tools, including CJ Affiliates, Impact, or similar.
• Deep understanding of social media trends, influencer outreach strategies, and content creation.
• Exceptional analytical skills with experience interpreting data to inform strategy.
• Advanced proficiency in analytics tools (e.g., Google Analytics, Tableau) and reporting dashboards.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work in a fast-paced environment, managing multiple projects and deadlines.

Benefits & Perks

Join us and experience a workplace where benefits and perks are designed with you in mind.

• Comprehensive Health Coverage: Inclusive medical, dental, vision, life, and supplemental insurance plans to keep you and your family healthy.
• Support When You Need It: Our Employee Assistance Program is here to provide confidential support for personal and work-related issues.
• Future-Forward Financials: Secure your future with our 401k plan, complete with up to a 3% company match.
• Time to Recharge: Enjoy vacation time, paid holidays, and sick days to rest and recharge.
• Fuel Your Day: Delight in a variety of snacks and drinks to keep you energized, including the occasional catered lunch.
• Exclusive Discounts: Take advantage of our generous employee discount on our products, plus occasional product giveaways and raffles.
• Celebrate Together: Join us for milestone and birthday celebrations, as well as our annual holiday party.

If you meet most of our criteria and are excited about our mission, we encourage you to apply and grow with us. Your unique experiences and perspectives could be just what we're looking for.

Where to Find Us

www.bestchoiceproducts.com

Facebook, Instagram, X, TikTok, Pinterest, and YouTube

At BCP, we are committed to building a diverse and inclusive workplace where everyone can thrive. Best Choice Products proudly provides equal employment opportunities to all employees and applicants, embracing differences in race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, and gender identity. Discrimination and harassment of any kind have no place here.