Georgia State University
Description
:
Marketing Specialist
Marketing & Media
Atlanta Campus
Under the general direction of the Manager of Marketing and Media in Student Engagement (with a dotted reporting line to the Assistant Director for Communications and Conference Services in UH), the Marketing Specialist will be responsible for implementing creative strategies focused on campus housing occupancy and retention for University Housing (UH).
The Marketing Specialist will utilize social media, video, website, digital and print marketing, and admission and orientation activities to continuously promote campus living to a wide range of stakeholders. The Specialist will design and maintain all promotional and procedural materials related to UH under the guidance of their reporting line(s). The Specialist will work to promote the benefits of on-campus living to the larger university community, but their primary goal will be to facilitate communication with current residents and campus partners.
WHAT MAKES The Marketing & Media Department A GREAT PLACE?
*
A flexible work environment
*
Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.
*
A knowledge-sharing organization that works collaboratively with diverse partners.
*
Professional development opportunity and mentorship
*
A rapidly growing center within an academic setting
HERE IS WHAT YOU WILL DO
Marketing & Design (40%)
Responsible for creating marketing collateral for all UH initiatives.
Includes (but is not limited to) creating physical flyers/A-Frames for UH events; creating content for the digital display screens throughout UH facilities; supporting UH conference(s) marketing needs; creating video content; and creating/distributing the monthly newsletter.
Monitors 130+ Resident Assistant programming & marketing to be compliant with institution brand guidelines.
Creates a social media content calendar (and all corresponding posts) for review from Manager.
Assists in the development of the Paw Talks podcast for UH.
University Involvement and Customer Service (30%)
Develop key partnerships with offices across campus, including Admissions, Auxiliary Services, Student Engagement, and Student Orientation and Family Engagment to promote the advantage of living on-campus.
Assist in the coordination and execution of key programs sponsored by UH or the Division of Student Success.
Includes coordination of presentations and tabling at admissions and orientation events, UH showrooms and hall tours
Attend regularly scheduled staff meetings.
Serve as department representative to committees regarding marketing and communications, admissions, and new student orientation as needed.
Some evening and weekend hours are required.
Website Management (20%)
*
Responsible for maintaining the department website with updated information and ensuring sites are current, accessible, and meet institutional standards.
*
Strategize website best practices with a focus on enhancing student and family experiences with room selection and arrival processes.
Supervisory Duties (10%)
Hire, train, supervise, and evaluate Housing Social Ambassadors (undergraduate student staff).
Hire, train, supervise, and evaluate marketing and communications graduate assistant(s).
Disclaimer: This job requisition provides a high-level job definition.
It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee's direct supervisor.
Qualifications
:
Minimum Hiring Qualifications: Bachelor's degree in Communication, English, Public Relations, Journalism or Marketing and three years of related experience; or a combination of education and related experience.
Preferred Hiring Qualifications:
Experience in higher education setting with proven record of increasing marketing efforts and outreach.
Experience creating a social media campaign with a proven record of increasing reach and following.
Expertise in Adobe Illustrator, InDesign, and Photoshop.
College/Business Unit : Student Services
Department: Marketing Specialist
Location : Atlanta Campus
Shift: 8:30am - 5:15pm
Salary : $40,000 - $48,000
Pay Grade: 15
FLSA Status: Non-Exempt
Job Type: Full Time (Benefits Eligible)
Job Posting : 02/06/25, 5:00:00 AM
Closing Date
: 02/21/25, 4:59:00 AM
Special Instructions:
To be fully considered for this position all candidates must submit the following at the time of submission:
* A complete and accurate GSU application, Resume, Cover Letter (Recommended)
Final candidates must provide three professional references.
#LI-KH1 Georgia State University Values: COMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, INCLUSION AND DIVERSITY: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, equity, and civility, TRANSFORMATION: Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better place. INTEGRITY: Adhering to our values, mission, and the truth through respectful cooperation and effective stewardship of resources, EXCELLENCE: Achieving the highest standards and distinction in teaching, research, and service, STRATEGIC INNOVATION: Embracing invention and creativity in the pursuit of meaningful discovery using our collective talents. USG Core Value Statement: The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability and Respect.
These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at policymanual/section8/C224/#p8.2.18_personnel_conduct Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at policymanual/section6/C2653.
Equal Employment Opportunity: Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy),, sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions., This prohibition applies to faculty, staff, students, and all other members of the Georgia State community, including affiliates, invitees, and guests.Further, Georgia State prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law,, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract. Background Check: Successful candidate must be able to pass a comprehensive criminal background investigation and other background searches as applicable to the job such as credit check and Motor Vehicle Record.
Clery Disclosure of Campus Security Policy and Campus Crime: Georgia State University is committed to its students' and employees' safety and security.It complies with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) to provide information on certain crimes on campus. This position may be designated as a Campus Security Authority, ensuring that reported crimes are routed to the appropriate University office.
Please note, Georgia State University's career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires.
Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.
:
Marketing Specialist
Marketing & Media
Atlanta Campus
Under the general direction of the Manager of Marketing and Media in Student Engagement (with a dotted reporting line to the Assistant Director for Communications and Conference Services in UH), the Marketing Specialist will be responsible for implementing creative strategies focused on campus housing occupancy and retention for University Housing (UH).
The Marketing Specialist will utilize social media, video, website, digital and print marketing, and admission and orientation activities to continuously promote campus living to a wide range of stakeholders. The Specialist will design and maintain all promotional and procedural materials related to UH under the guidance of their reporting line(s). The Specialist will work to promote the benefits of on-campus living to the larger university community, but their primary goal will be to facilitate communication with current residents and campus partners.
WHAT MAKES The Marketing & Media Department A GREAT PLACE?
*
A flexible work environment
*
Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.
*
A knowledge-sharing organization that works collaboratively with diverse partners.
*
Professional development opportunity and mentorship
*
A rapidly growing center within an academic setting
HERE IS WHAT YOU WILL DO
Marketing & Design (40%)
Responsible for creating marketing collateral for all UH initiatives.
Includes (but is not limited to) creating physical flyers/A-Frames for UH events; creating content for the digital display screens throughout UH facilities; supporting UH conference(s) marketing needs; creating video content; and creating/distributing the monthly newsletter.
Monitors 130+ Resident Assistant programming & marketing to be compliant with institution brand guidelines.
Creates a social media content calendar (and all corresponding posts) for review from Manager.
Assists in the development of the Paw Talks podcast for UH.
University Involvement and Customer Service (30%)
Develop key partnerships with offices across campus, including Admissions, Auxiliary Services, Student Engagement, and Student Orientation and Family Engagment to promote the advantage of living on-campus.
Assist in the coordination and execution of key programs sponsored by UH or the Division of Student Success.
Includes coordination of presentations and tabling at admissions and orientation events, UH showrooms and hall tours
Attend regularly scheduled staff meetings.
Serve as department representative to committees regarding marketing and communications, admissions, and new student orientation as needed.
Some evening and weekend hours are required.
Website Management (20%)
*
Responsible for maintaining the department website with updated information and ensuring sites are current, accessible, and meet institutional standards.
*
Strategize website best practices with a focus on enhancing student and family experiences with room selection and arrival processes.
Supervisory Duties (10%)
Hire, train, supervise, and evaluate Housing Social Ambassadors (undergraduate student staff).
Hire, train, supervise, and evaluate marketing and communications graduate assistant(s).
Disclaimer: This job requisition provides a high-level job definition.
It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee's direct supervisor.
Qualifications
:
Minimum Hiring Qualifications: Bachelor's degree in Communication, English, Public Relations, Journalism or Marketing and three years of related experience; or a combination of education and related experience.
Preferred Hiring Qualifications:
Experience in higher education setting with proven record of increasing marketing efforts and outreach.
Experience creating a social media campaign with a proven record of increasing reach and following.
Expertise in Adobe Illustrator, InDesign, and Photoshop.
College/Business Unit : Student Services
Department: Marketing Specialist
Location : Atlanta Campus
Shift: 8:30am - 5:15pm
Salary : $40,000 - $48,000
Pay Grade: 15
FLSA Status: Non-Exempt
Job Type: Full Time (Benefits Eligible)
Job Posting : 02/06/25, 5:00:00 AM
Closing Date
: 02/21/25, 4:59:00 AM
Special Instructions:
To be fully considered for this position all candidates must submit the following at the time of submission:
* A complete and accurate GSU application, Resume, Cover Letter (Recommended)
Final candidates must provide three professional references.
#LI-KH1 Georgia State University Values: COMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, INCLUSION AND DIVERSITY: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, equity, and civility, TRANSFORMATION: Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better place. INTEGRITY: Adhering to our values, mission, and the truth through respectful cooperation and effective stewardship of resources, EXCELLENCE: Achieving the highest standards and distinction in teaching, research, and service, STRATEGIC INNOVATION: Embracing invention and creativity in the pursuit of meaningful discovery using our collective talents. USG Core Value Statement: The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability and Respect.
These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at policymanual/section8/C224/#p8.2.18_personnel_conduct Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at policymanual/section6/C2653.
Equal Employment Opportunity: Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy),, sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions., This prohibition applies to faculty, staff, students, and all other members of the Georgia State community, including affiliates, invitees, and guests.Further, Georgia State prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law,, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract. Background Check: Successful candidate must be able to pass a comprehensive criminal background investigation and other background searches as applicable to the job such as credit check and Motor Vehicle Record.
Clery Disclosure of Campus Security Policy and Campus Crime: Georgia State University is committed to its students' and employees' safety and security.It complies with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) to provide information on certain crimes on campus. This position may be designated as a Campus Security Authority, ensuring that reported crimes are routed to the appropriate University office.
Please note, Georgia State University's career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires.
Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.