Red Bull
CONSUMER INSIGHTS
Be the eyes ears and voice of the consumer leveraging your understanding of regional insights demographics and psychographics to influence brand marketing strategies and execution.
Create inclusive and culturally relevant Brand Marketing communications and experiences that authentically reflect and celebrate diverse communities within the region.
REGIONAL BRAND MARKETING Protect brand equity by ensuring all local brand efforts align with national/global strategy and guidelines. Develop and execute innovative insightsdriven local 360 marketing plans that drive demand for our product and increase awareness through occasions and consumer activations. Execute yearround alwaysonoccasion plans (work socializing study fitness gaming). Collaborate with regional Sports Culture and Communications teams to optimize outcome of brand initiatives. Contribute to National Brand Marketing best practices by building clear KPIs consistently tracking results and sharing learnings throughout campaign development & execution. Always identify emerging consumer trends and opportunities for Red Bull Marketing to activate consumers in new and exciting ways.
BEVERAGE INITIATIVES AND SALES SUPPORT Lead all regional product launches building & developing crossfunctional plans within the region. Ensure regional look and feel utilize national marketing assets when possible while following national/global creative guidelines. Leverage national programming to drive sales in regional retail accounts. Identify regional event barters that can be leveraged for Sales and Shopper Marketing.
ADVERTISING & CREATIVE Provide Advertising Team local insights to guide the planning and execution of regional advertising plans. Consult on media plans and creative to ensure that media mix and creatives will resonate with local consumers. Develop clear creative briefs to ensure agencies deliver worldclass creative output.
BUDGET MANAGEMENT REPORTING & BRAND STANDARDS Ensure all local brand/beverage efforts are executed following national/global strategy and guidelines. Ensure consistency of strategy across each campaign element driving bestinclass execution. Develop appropriate and measurable marketing objectives for all campaigns. Manage Brand Marketing budgets within the region. Monitor and share competitive marketing activations with National Brand team.
Qualifications : 3 years of brand marketing experience Experience in consumer marketing and retail activation preferably in a CPG environment An understanding and working knowledge of digital and social media Experience curating and implementing strategies in local markets Experience managing budgets and working with traditional and nontraditional brand marketing strategies Project management experience delivering projects from ideation to execution Success in collaborative and creative environments Must have a valid U.S. drivers license Bachelors degree or equivalent work experience Must be fluent in English; additional language skills an advantage
Additional Information : This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85600 to $128400
cash incentives. Range may differ for NYC & SFO Bay Area work locations. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include: Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work : No
Employment Type : Fulltime
REGIONAL BRAND MARKETING Protect brand equity by ensuring all local brand efforts align with national/global strategy and guidelines. Develop and execute innovative insightsdriven local 360 marketing plans that drive demand for our product and increase awareness through occasions and consumer activations. Execute yearround alwaysonoccasion plans (work socializing study fitness gaming). Collaborate with regional Sports Culture and Communications teams to optimize outcome of brand initiatives. Contribute to National Brand Marketing best practices by building clear KPIs consistently tracking results and sharing learnings throughout campaign development & execution. Always identify emerging consumer trends and opportunities for Red Bull Marketing to activate consumers in new and exciting ways.
BEVERAGE INITIATIVES AND SALES SUPPORT Lead all regional product launches building & developing crossfunctional plans within the region. Ensure regional look and feel utilize national marketing assets when possible while following national/global creative guidelines. Leverage national programming to drive sales in regional retail accounts. Identify regional event barters that can be leveraged for Sales and Shopper Marketing.
ADVERTISING & CREATIVE Provide Advertising Team local insights to guide the planning and execution of regional advertising plans. Consult on media plans and creative to ensure that media mix and creatives will resonate with local consumers. Develop clear creative briefs to ensure agencies deliver worldclass creative output.
BUDGET MANAGEMENT REPORTING & BRAND STANDARDS Ensure all local brand/beverage efforts are executed following national/global strategy and guidelines. Ensure consistency of strategy across each campaign element driving bestinclass execution. Develop appropriate and measurable marketing objectives for all campaigns. Manage Brand Marketing budgets within the region. Monitor and share competitive marketing activations with National Brand team.
Qualifications : 3 years of brand marketing experience Experience in consumer marketing and retail activation preferably in a CPG environment An understanding and working knowledge of digital and social media Experience curating and implementing strategies in local markets Experience managing budgets and working with traditional and nontraditional brand marketing strategies Project management experience delivering projects from ideation to execution Success in collaborative and creative environments Must have a valid U.S. drivers license Bachelors degree or equivalent work experience Must be fluent in English; additional language skills an advantage
Additional Information : This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85600 to $128400
cash incentives. Range may differ for NYC & SFO Bay Area work locations. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include: Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work : No
Employment Type : Fulltime