Red Bull
BUILD AVOCACY THROUGH PRODUCT BENEFIT COMMUNICATION EDUCATION AND ACTIVATION
Lead Product Comms executions on a national and regional scale to ensure product benefits messaging is accurately and strategically implemented while achieving Marketing objectives and aligning with Product Comms tenants and Brand standards. Work crossfunctionally to tailor strategies and executions to appropriate audiences
Own the management growth and engagement of our 3rd party product advocate network of thought leaders who can speak credibly to consumers and key stakeholders about the product benefits in their respective lines of expertise (e.g. sports dietitian speaking to Red Bull usage within sportspecific training)
Manager serves as primary POC and fully owns organization activation KPI reporting and aligning with the Sr. Manager on strategic direction for the program to achieve Product Comms yearly objectives
Lead yearly Caffeine Awareness Month plans to promote smart caffeine use and drive trial and product advocacy leveraging our network. Includes endtoend planning activation and reporting locally and globally
Project manage and execute on the ground when needed with crossfunctional and regional teams across the U.S. programming and delivering educational messaging at events meetings and other activations
Stay abreast and flag findings relevant to the health/nutrition/sports and product landscape including what other brands are doing in this space
COLLABORATE CROSSFUNCTIONALLY WITH MARKETING AND SALES TEAMS Create and continually update scientifically accurate product communications assets to support on and offpremise sales and distribution needs Support On and Offpremise teams with new RFPs and customer meetings/inquiries that require deeper dive product education and connecting the dots on why it is a fit for their customers lifestyles. This may mean managing directly or liaising with the Global Quality Assurance team Support Sr. Manager in fielding ad hoc inquiries and requests including hosting product trainings for internal sales and distribution teams Work with Legal/Regulatory Brand and On/OffPremise teams to ensure responsible marketing guidelines are met for 3rd party promotions
MANAGE INTERNAL PRODUCT TRAINING AND COMMUNICATIONS Lead the development upkeep and delivery of all internal training materials including video audio written and creative assets (e.g. handbooks sell decks video ecourses). Manage real time updates to the Product Comms internal hub page and resources to ensure all information is accurate practical and up to date Conduct product trainings with all departments and new employees to nurture internal can advocates Manage the development and crossfunctional execution of training our Student Marketeers multiple times a year to ensure they can speak confidently to the product benefits across all regional markets and consumer bases Collaborate with Athlete Sports Culture Gaming Creator and Brand Comms teams to onboard new Red Bull Athletes Esports Players Dancers Creators etc. and ensure they understand and can confidently convey product benefits in their content/activations (in their own voices) Support Brand and Media Network Teams in product communications including earned managed and owned content FAQs and product information for other platforms (e.g. eCommerce) Work with Legal/Regulatory Brand and On/OffPremise teams to ensure responsible marketing guidelines are met for all marketing efforts (content events etc.)
PROJECT MANAGEMENT PLANNING AND REPORTING Develop and implement business plans in partnership with Sr. Manager annually and around big moments sales priorities and product launches to drive relevance and advocacy through compelling product communications messaging and tactical execution Own the Product Communications project tracker including project travel/expense and budget updates ensuring realtime and weekly updates are made efficiently and accurately. Lead the team through beginning of week priorities calls utilizing the tracker Provide agendas recaps and next steps from all relevant meetings Manage global Product Expert Program updates and Beverage Initiatives team highlights to showcase strategic and impactful work exchange learnings and best practices with local and global network Collaborate regularly with the global and U.S. Legal/Regulatory teams around topics that may require their expertise
Qualifications : Required: Health / Nutrition / Sports / Science Degree 3 years working experience at least 2 years in communications/marketing Ability to align comms strategies with business goals and plans/roadmaps Proficiency in clear strategic compelling and scientifically accurate communication ideally to internal consumer and B2B audiences Excellent presentation/negotiation/public speaking skills and written communications skills including PowerPoint Ability to efficiently manage multiple projects timelines and deliverables Strong ability to work crossfunctionally across local regions and global teams High standard of integrity with a passion for the brand and commitment to Red Bull values An entrepreneurial cando attitude facilitated by continuous learning and application of appropriate best practices
Additional Information : This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $85600
$128400
cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work : No
Employment Type : Fulltime
COLLABORATE CROSSFUNCTIONALLY WITH MARKETING AND SALES TEAMS Create and continually update scientifically accurate product communications assets to support on and offpremise sales and distribution needs Support On and Offpremise teams with new RFPs and customer meetings/inquiries that require deeper dive product education and connecting the dots on why it is a fit for their customers lifestyles. This may mean managing directly or liaising with the Global Quality Assurance team Support Sr. Manager in fielding ad hoc inquiries and requests including hosting product trainings for internal sales and distribution teams Work with Legal/Regulatory Brand and On/OffPremise teams to ensure responsible marketing guidelines are met for 3rd party promotions
MANAGE INTERNAL PRODUCT TRAINING AND COMMUNICATIONS Lead the development upkeep and delivery of all internal training materials including video audio written and creative assets (e.g. handbooks sell decks video ecourses). Manage real time updates to the Product Comms internal hub page and resources to ensure all information is accurate practical and up to date Conduct product trainings with all departments and new employees to nurture internal can advocates Manage the development and crossfunctional execution of training our Student Marketeers multiple times a year to ensure they can speak confidently to the product benefits across all regional markets and consumer bases Collaborate with Athlete Sports Culture Gaming Creator and Brand Comms teams to onboard new Red Bull Athletes Esports Players Dancers Creators etc. and ensure they understand and can confidently convey product benefits in their content/activations (in their own voices) Support Brand and Media Network Teams in product communications including earned managed and owned content FAQs and product information for other platforms (e.g. eCommerce) Work with Legal/Regulatory Brand and On/OffPremise teams to ensure responsible marketing guidelines are met for all marketing efforts (content events etc.)
PROJECT MANAGEMENT PLANNING AND REPORTING Develop and implement business plans in partnership with Sr. Manager annually and around big moments sales priorities and product launches to drive relevance and advocacy through compelling product communications messaging and tactical execution Own the Product Communications project tracker including project travel/expense and budget updates ensuring realtime and weekly updates are made efficiently and accurately. Lead the team through beginning of week priorities calls utilizing the tracker Provide agendas recaps and next steps from all relevant meetings Manage global Product Expert Program updates and Beverage Initiatives team highlights to showcase strategic and impactful work exchange learnings and best practices with local and global network Collaborate regularly with the global and U.S. Legal/Regulatory teams around topics that may require their expertise
Qualifications : Required: Health / Nutrition / Sports / Science Degree 3 years working experience at least 2 years in communications/marketing Ability to align comms strategies with business goals and plans/roadmaps Proficiency in clear strategic compelling and scientifically accurate communication ideally to internal consumer and B2B audiences Excellent presentation/negotiation/public speaking skills and written communications skills including PowerPoint Ability to efficiently manage multiple projects timelines and deliverables Strong ability to work crossfunctionally across local regions and global teams High standard of integrity with a passion for the brand and commitment to Red Bull values An entrepreneurial cando attitude facilitated by continuous learning and application of appropriate best practices
Additional Information : This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $85600
$128400
cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work : No
Employment Type : Fulltime