IBM
Introduction
The Blue Studio is IBM’s internal creative team, responsible for the strategic evolution and expression of the IBM brand across every experience and encounter, internally and externally. We sit within IBM's Marketing function representing and supporting all IBM businesses, both horizontally and vertically. Our work crosses nearly every category of output: research and strategy, communications and content development, symbology and systems, digital and physical experiences, and tools and training. Our goal is to maintain modernity, sophistication and tangibility, and to promote understanding of the IBM brand in the world.
Your role and responsibilities
In the Blue Studio, we aim to be at the cutting edge of creativity, transforming complex ideas into narratives that resonate and inspire. Here, you’ll become part of a collaborative team, partnering with world-class strategists, designers, producers and creative directors to tell compelling stories about the technologies changing our world—and the people who put them to work. Imagine yourself in a world where you’ll have the opportunity to:
· Creative Vision & Storytelling: Collaborate with a cross-functional team to create compelling narratives that transform complex technologies into relatable content, ensuring the IBM brand voice is consistently expressed across all deliverables.
· Content Development: Distill complex ideas into sharp, impactful messaging, including headlines, scripts and voiceover content, to effectively communicate IBM’s vision and technologies.
· Brand Stewardship: Act as the guardian of the IBM brand, ensuring all content aligns with the brand’s identity, vision and tone while maintaining consistency across digital and physical experiences.
· Collaboration & Feedback: Work closely with strategists, designers and stakeholders to refine and improve content through collaboration, iterative feedback and applying industry-leading writing standards.
· Project Guidance: Oversee multiple projects from concept to completion, managing timelines and resources to meet objectives and ensure successful delivery of creative outputs.
· Mentorship & Industry Awareness: Guide junior team members in their creative development, while staying current with industry trends, emerging technologies and best practices to push creative boundaries.
Required technical and professional expertise
'- 7+ years marketing or advertising writing
Superior English language writing skills (diction, syntax and grammar)
Strong leadership, communication, and multitasking skills
Portfolio of work showing success in primary responsibilities for the role
History pitching ideas and presenting work to creative directors, partners and stakeholders
Passion for working collaboratively as part of a larger team
Preferred technical and professional experience
'- Advertising or marketing agency experience
History of work with international clients
Collaboration with diverse, distributed teams
Degree in English, creative writing, advertising, journalism or related area of study
The Blue Studio is IBM’s internal creative team, responsible for the strategic evolution and expression of the IBM brand across every experience and encounter, internally and externally. We sit within IBM's Marketing function representing and supporting all IBM businesses, both horizontally and vertically. Our work crosses nearly every category of output: research and strategy, communications and content development, symbology and systems, digital and physical experiences, and tools and training. Our goal is to maintain modernity, sophistication and tangibility, and to promote understanding of the IBM brand in the world.
Your role and responsibilities
In the Blue Studio, we aim to be at the cutting edge of creativity, transforming complex ideas into narratives that resonate and inspire. Here, you’ll become part of a collaborative team, partnering with world-class strategists, designers, producers and creative directors to tell compelling stories about the technologies changing our world—and the people who put them to work. Imagine yourself in a world where you’ll have the opportunity to:
· Creative Vision & Storytelling: Collaborate with a cross-functional team to create compelling narratives that transform complex technologies into relatable content, ensuring the IBM brand voice is consistently expressed across all deliverables.
· Content Development: Distill complex ideas into sharp, impactful messaging, including headlines, scripts and voiceover content, to effectively communicate IBM’s vision and technologies.
· Brand Stewardship: Act as the guardian of the IBM brand, ensuring all content aligns with the brand’s identity, vision and tone while maintaining consistency across digital and physical experiences.
· Collaboration & Feedback: Work closely with strategists, designers and stakeholders to refine and improve content through collaboration, iterative feedback and applying industry-leading writing standards.
· Project Guidance: Oversee multiple projects from concept to completion, managing timelines and resources to meet objectives and ensure successful delivery of creative outputs.
· Mentorship & Industry Awareness: Guide junior team members in their creative development, while staying current with industry trends, emerging technologies and best practices to push creative boundaries.
Required technical and professional expertise
'- 7+ years marketing or advertising writing
Superior English language writing skills (diction, syntax and grammar)
Strong leadership, communication, and multitasking skills
Portfolio of work showing success in primary responsibilities for the role
History pitching ideas and presenting work to creative directors, partners and stakeholders
Passion for working collaboratively as part of a larger team
Preferred technical and professional experience
'- Advertising or marketing agency experience
History of work with international clients
Collaboration with diverse, distributed teams
Degree in English, creative writing, advertising, journalism or related area of study