Experian
The SVP Chief Marketing Officer of Experian Consumer Services will lead the marketing strategy and execution for our directtoconsumer digital financial platform. The ideal candidate will be a visionary leader with expertise in balancing brand building and performance marketing a passion for fintech and a proven track record of driving customer acquisition engagement and retention while elevating brand equity in a competitive digital financial environment.
What youll be doing:
Strategic Leadership
Develop and execute a
holistic marketing strategy
that balances longterm brand building with shortterm performance goals aligned with the companys vision and business growth objectives. Lead the transformation of the
brands identity
ensuring a consistent compelling and emotionally resonant message across all channels Foster a
datainformed culture
where branding decisions are tied to measurable business outcomes. Build and define strategic marketing partnerships to expand our influence and presence across the consumer financial landscape. Customer Acquisition & Growth Design and implement
integrated multichannel marketing programs
(paid earned owned and shared media) to drive user acquisition while reinforcing brand values. Leverage advanced segmentation and personalization strategies to create targeted campaigns and experiences that balance
directresponse tactics with brand reinforcement . Optimize marketing funnels through
A/B testing and predictive analytics
ensuring efficiency in customer acquisition and alignment with
brand messaging . Customer Engagement & Retention Unlock the value of our latent consumer population of 80m to drive product utilization and maximize performance outcomes on platform. Enhance the customer journey by integrating
brand storytelling into touchpoints
that drive engagement and deepen emotional connections. Use behavioral insights and customer feedback to inform
both brand innovation and engagement strategies . DataDriven Decision Making Utilize
realtime analytics
and advanced attribution models to measure campaign effectiveness and ROI optimizing strategies to achieve performance KPIs. Combine market research and customer data to ensure that
brand positioning evolves with market trends
and consumer expectations. Optimize success metrics including
brand performance and customer experience metrics
to track both longterm growth and near term success. Team Leadership Build and lead a
crossfunctional marketing team
skilled in creative branding media consumer insights content and analytical performance marketing. Foster a culture of
innovation and accountability
where team members collaborate to achieve both
brand resonance
and quantifiable business outcomes. Develop succession plans and opportunities for team members to contribute to
both creative and performance objectives . Define and manage our agency relationships; including strategic prioritization responsibilities and best practices. Collaboration Work closely with Product Technology Revenue Operations General Managers and other departments to ensure that
brand narratives and performance campaigns reflect product capabilities and customer needs . Lead crossdepartmental initiatives that connect go to market efforts to product experiences and innovation to drive
both customer delight and business results . Brand Development & Thought Leadership Establish the company as a
trusted topofmind brand
in the consumer finance space combining credibility with emotional resonance. Develop
innovative storytelling frameworks
to communicate the companys purpose and vision ensuring differentiation in the market. Build and develop content strategy
organic and syndicated
to transform our brand position.
Qualifications : Required Qualifications: 15 years of relevant experience including 10 years in a senior leadership position overseeing both brand and performance marketing teams. Proven success as a senior marketing executive preferably as a CMO or SVP of Marketing in a scaled consumer digital platform fintech or technologydriven industry. Track record of driving both brand growth and business outcomes including customer acquisition engagement and retention through innovative crosschannel campaigns. Proven expertise in leading and influencing stakeholders driving alignment on strategic initiatives and fostering collaboration in matrixed organizations. Track record of building and running a high performance team while fostering a culture of continuous improvement. Demonstrated ability to develop and scale a brand identity while optimizing marketing investments for measurable growth KPIs. Expertise in digital marketing channels including performance marketing programmatic SEO/SEM social media and content marketing with a focus on balancing immediate ROI with longterm brand equity. Deep understanding of customer journey mapping and the ability to align brand touchpoints with performance outcomes for a cohesive marketing strategy. Desired Qualifications: Strategic and creative thinker with a history of designing campaigns that deliver measurable growth while strengthening longterm brand loyalty and equity Strong analytical skills including experience with attribution models and advanced performance metrics ensuring datadriven optimization of marketing spend. Exceptional storytelling abilities to translate complex data into compelling brand narratives. An entrepreneurial mindset with a bias for action innovation and the ability to adapt to a fastpaced resultsdriven environment. Ability to cultivate a culture of followership by inspiring and empowering team members to embrace the companys vision and values
Additional Information : Perks Comprehensive executive level total rewards package including your health and insurance benefits accumulated wealth and equity unlimited vacation time wellness programs online discounts employee discounts pet insurance employee stock purchase programs and more. 401K with a 4% company match with immediate vesting. Flexible schedule ability to work remotely hybrid or inoffice #LIHybrid Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our peoples agenda very seriously and focus on what matters: DEI work/life balance development authenticity engagement collaboration wellness reward & recognition volunteering... the list goes on. Experians peoplefirst approach is awardwinning: Great Place To Work in 24 countries FORTUNE Best Companies to Work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social media or our careers site to understand why.
Remote Work : Yes
Employment Type : Fulltime
holistic marketing strategy
that balances longterm brand building with shortterm performance goals aligned with the companys vision and business growth objectives. Lead the transformation of the
brands identity
ensuring a consistent compelling and emotionally resonant message across all channels Foster a
datainformed culture
where branding decisions are tied to measurable business outcomes. Build and define strategic marketing partnerships to expand our influence and presence across the consumer financial landscape. Customer Acquisition & Growth Design and implement
integrated multichannel marketing programs
(paid earned owned and shared media) to drive user acquisition while reinforcing brand values. Leverage advanced segmentation and personalization strategies to create targeted campaigns and experiences that balance
directresponse tactics with brand reinforcement . Optimize marketing funnels through
A/B testing and predictive analytics
ensuring efficiency in customer acquisition and alignment with
brand messaging . Customer Engagement & Retention Unlock the value of our latent consumer population of 80m to drive product utilization and maximize performance outcomes on platform. Enhance the customer journey by integrating
brand storytelling into touchpoints
that drive engagement and deepen emotional connections. Use behavioral insights and customer feedback to inform
both brand innovation and engagement strategies . DataDriven Decision Making Utilize
realtime analytics
and advanced attribution models to measure campaign effectiveness and ROI optimizing strategies to achieve performance KPIs. Combine market research and customer data to ensure that
brand positioning evolves with market trends
and consumer expectations. Optimize success metrics including
brand performance and customer experience metrics
to track both longterm growth and near term success. Team Leadership Build and lead a
crossfunctional marketing team
skilled in creative branding media consumer insights content and analytical performance marketing. Foster a culture of
innovation and accountability
where team members collaborate to achieve both
brand resonance
and quantifiable business outcomes. Develop succession plans and opportunities for team members to contribute to
both creative and performance objectives . Define and manage our agency relationships; including strategic prioritization responsibilities and best practices. Collaboration Work closely with Product Technology Revenue Operations General Managers and other departments to ensure that
brand narratives and performance campaigns reflect product capabilities and customer needs . Lead crossdepartmental initiatives that connect go to market efforts to product experiences and innovation to drive
both customer delight and business results . Brand Development & Thought Leadership Establish the company as a
trusted topofmind brand
in the consumer finance space combining credibility with emotional resonance. Develop
innovative storytelling frameworks
to communicate the companys purpose and vision ensuring differentiation in the market. Build and develop content strategy
organic and syndicated
to transform our brand position.
Qualifications : Required Qualifications: 15 years of relevant experience including 10 years in a senior leadership position overseeing both brand and performance marketing teams. Proven success as a senior marketing executive preferably as a CMO or SVP of Marketing in a scaled consumer digital platform fintech or technologydriven industry. Track record of driving both brand growth and business outcomes including customer acquisition engagement and retention through innovative crosschannel campaigns. Proven expertise in leading and influencing stakeholders driving alignment on strategic initiatives and fostering collaboration in matrixed organizations. Track record of building and running a high performance team while fostering a culture of continuous improvement. Demonstrated ability to develop and scale a brand identity while optimizing marketing investments for measurable growth KPIs. Expertise in digital marketing channels including performance marketing programmatic SEO/SEM social media and content marketing with a focus on balancing immediate ROI with longterm brand equity. Deep understanding of customer journey mapping and the ability to align brand touchpoints with performance outcomes for a cohesive marketing strategy. Desired Qualifications: Strategic and creative thinker with a history of designing campaigns that deliver measurable growth while strengthening longterm brand loyalty and equity Strong analytical skills including experience with attribution models and advanced performance metrics ensuring datadriven optimization of marketing spend. Exceptional storytelling abilities to translate complex data into compelling brand narratives. An entrepreneurial mindset with a bias for action innovation and the ability to adapt to a fastpaced resultsdriven environment. Ability to cultivate a culture of followership by inspiring and empowering team members to embrace the companys vision and values
Additional Information : Perks Comprehensive executive level total rewards package including your health and insurance benefits accumulated wealth and equity unlimited vacation time wellness programs online discounts employee discounts pet insurance employee stock purchase programs and more. 401K with a 4% company match with immediate vesting. Flexible schedule ability to work remotely hybrid or inoffice #LIHybrid Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our peoples agenda very seriously and focus on what matters: DEI work/life balance development authenticity engagement collaboration wellness reward & recognition volunteering... the list goes on. Experians peoplefirst approach is awardwinning: Great Place To Work in 24 countries FORTUNE Best Companies to Work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social media or our careers site to understand why.
Remote Work : Yes
Employment Type : Fulltime