NBCUniversal
This Vice President Marketing is responsible for the strategic vision and tactical execution of promotional efforts within the distribution chain of partners to drive value for the NBCUniversal portfolio (which includes Universal Universal Premiere Universal Cinema Universal Crime Universal Comedy Universal Reality Universal TV Studio USA Telemundo Internacional E! Entertainment and CNBC International) and to assist the SVP of Affiliate Relations Mktg & Creative in leading the company towards DirecttoConsumer (DTC) initiatives.
The Vice President Marketing will lead the regional marketing team digital brand marketing operations and growth marketing team in driving a full endtoend marketing strategy responsible for both topofthefunnel/brand metric improvements and lowfunnel/growth performance working closely with Affiliate Sales & Distribution teams to develop initiatives that support NBCUniversals overarching subscriber revenue activation and engagement goals. The Vice President Marketing will lead a highly skilled team responsible for planning and implementing accountspecific marketing initiatives.
This VP will define key marketing KPIs manage the growth strategy and oversee all activities related to call center training sales incentives and coop campaigns with partners.
The successful candidate will be a performancedriven marketer with a deep understanding of the Pay TV and media landscape.
Job Duties:
Develop and execute a comprehensive marketing strategy to promote pay TV channels streaming platforms and distribution via affiliates and VMVPDs.
Lead the marketing team in driving subscriber acquisition retention and engagement across multiple platforms.
Collaborate with affiliate partners to optimize distribution channels and maximize reach.
Prepare the company for a shift to a DirecttoConsumer model by identifying key strategic initiatives and overseeing their implementation.
Develop and manage marketing campaigns tailored to each distribution channel and platform.
Analyze market trends consumer behavior and competitor activities to inform marketing strategies.
Lead and inspire a team of growth marketers cultivating a datadriven mindset and a culture of experimentation and continuous improvement.
Develop and implement plans for VMVPD Customer Acquisition Engagement and Retention.
Lead the media strategy and execution as well as building the annual budget. Lead in full funnel attribution manage performance campaigns and oversee overall media plans in every region.
Coordinate with Universal leadership (products data & analytics and brand) on the development of the marketing tech stack and analytics tools.
Partner with Inhouse Creative Agency teams for performance creative assets.
Manage thirdparty agencies to successfully meet demands and goals.
Refine marketing attribution models and continually analyze the effectiveness of all demandgenerating marketing channels to determine which efforts to scale or adjust.
Establish strong internal relationships with key crossfunctional leadership within Universal Product Brand & Product Marketing to gain a deep understanding of our shortterm and longterm business growth goals.
Successfully collaborate with Symphony crossbusiness marketing and content teams within the NBCUniversal TV & Streaming division to maximize acquisition and engagement opportunities back to Universal.
Responsible for creating an annual marketing innovations plan designed to meet those goals incorporating plans to measure the effect (ROI) of our efforts.
Rethink and propose innovative ways to create and produce existing activities including events client entertainment talent screenings conference sponsorships as well as the multiregional Upfront.
Supervise the regional marketing team to ensure alignment in media strategy across LATAM and share best practices.
Work with affiliate sales and price and promotions teams to build a consistent calltoaction strategy for subscriber acquisition and retention.
Partner with the Insights team to initiate research and translate research findings into actionable creative and promotional strategies and brand tracking tools.
Work under the direct supervision of the SVP and be responsible for completing any other tasks as assigned by the supervisor.
Qualifications : Basic Qualifications: Bachelors degree in a related field or equivalent work experience. Minimum 10 years of experience developing and executing multifaceted marketing campaigns at a media company and/or agency. Must be fully fluent in English and Spanish (both written and verbal) Portuguese is a plus. Proven experience in preparing managing departmental budgets developing strategic plans and presenting in front of large audiences. Exhibits ability to understand and utilize research and analytics data to create content and marketing plans. Additional Requirements: This position has been designated as hybrid generally contributing from the office a minimum of three days per week. Interested candidates must submit a resume/CV through
to be considered. Must be willing to work in Miami FL. Willingness to travel and work overtime and on weekends with short notice (if applicable). Must be 18 years or older. Must have unrestricted work authorization to work in the United States. Must be covered by Solutions NBCUs Alternative Dispute Resolution Program.
Additional Information : As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to
.
Remote Work : No
Employment Type : Fulltime
Qualifications : Basic Qualifications: Bachelors degree in a related field or equivalent work experience. Minimum 10 years of experience developing and executing multifaceted marketing campaigns at a media company and/or agency. Must be fully fluent in English and Spanish (both written and verbal) Portuguese is a plus. Proven experience in preparing managing departmental budgets developing strategic plans and presenting in front of large audiences. Exhibits ability to understand and utilize research and analytics data to create content and marketing plans. Additional Requirements: This position has been designated as hybrid generally contributing from the office a minimum of three days per week. Interested candidates must submit a resume/CV through
to be considered. Must be willing to work in Miami FL. Willingness to travel and work overtime and on weekends with short notice (if applicable). Must be 18 years or older. Must have unrestricted work authorization to work in the United States. Must be covered by Solutions NBCUs Alternative Dispute Resolution Program.
Additional Information : As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to
.
Remote Work : No
Employment Type : Fulltime