Vice President / Sr. Vice President - Marketing
Ordr - Santa Clara, CA![Ordr](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Ordr
Overview
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Overview
This role will have a strong understanding of the marketing technology landscape and will share a passion for Ordr's value proposition. The successful candidate must have the ability to motivate people and engage in optimal talent management practices resulting in a highly effective team capable of exceeding business goals in an environment that supports Ordr's cultural values.
Job Description and Responsibilities:
- Assess market and customer needs resulting in the implementation of a data-driven/clear marketing strategy that encompasses all marketing segments and drives growth.
- Oversee the development of world-class lead generation, content marketing, product marketing and corporate marketing functions aligned with strategy.
- Work closely with Product and Sales but take responsibility for Ordr messaging, including what it is and how it gets delivered.
- Deliver excellent and on-going sales enablement content and tools, leveraging Ordr engineering, product and sales resources where necessary.
- Create sales enablement tools to work with partners and VARs worldwide to enable them to achieve the revenue goals we've set.
- Selection of marketing agency partners and managing their activities.
- Building partner marketing campaigns to work with and support our partners as part of a global ecosystem.
- Design and execute awareness building and lead generation campaigns to support revenue and marketing goals.
- Understand, represent, and help share the Ordr story outside the company, acting as an evangelist, speaker and panel member.
- Conduct competitive analysis on key audience sentiments to define and optimize our go-to-market strategy for reaching new customers including naming and position for products.
- Implement systems and processes to measure the impact of marketing on the growth of the business.
Skills and Experience:
- 15+ years of professional work experience (preferably in Security), including at least 7 years in an executive role.
- Experience operating at board level within a similar type of organization.
- Experience scaling and building high-performance, world-class marketing organizations.
- Advanced analytical and problem-solving skills.
- Extensive and creative experience with all aspects of marketing, awareness and lead gen initiatives.
- Analytical ability with experience forecasting and managing budgets.
- Experience turning quantitative and qualitative data insights into actionable marketing recommendations.
- Experience managing multi-level teams and a proven history of working well cross0functionally.
- Strong customer insight and strong understanding of target audiences.
- Proven success in executing high-impact plans that move business metrics.
- Ability to drive results through excellent communication skills and streamlined decision making.
- Bachelors of Science degree, MBA ideal.
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a performance based bonus opportunity. Salary Range: $240,000 - $280,000