Chief Marketing Officer (CMO)
About the Company
Premier B2B financial services provider
Industry
Financial Services
Type
Privately Held
About the Role
The Company is in search of a Chief Marketing Officer (CMO) to spearhead its growth and transformation. The successful candidate will be a passionate and committed leader with a strong background in B2B financial services or business services, particularly in marketing to small and medium-sized businesses (SMBs). The CMO will be responsible for driving the company's growth thesis, which includes rapidly scaling the growth and developing segments and increasing employer awareness to generate direct, inbound inquiries. The role demands a top marketing leader with a focus on demand generation, digital marketing, campaign management, and event management, and the ability to honor the company's past while leading it into the future. The ideal CMO for the company will have a tenure of over 10 years, with a proven track record of success in a similar role. They should be adept at leading a marketing team and have a strong orientation towards the company's business model and end market. The candidate's background may include experience as the top marketing leader of a middle market company or as a number two or three marketing leader within a larger enterprise. The role is pivotal in the company's mission to transform and scale its business, and the CMO will play a key part in this strategic vision. The company is an equal opportunity employer and encourages individuals from all backgrounds to apply.
Travel Percent
Less than 10%
Functions
- Marketing
- Strategy