AIR Distribution USA, Inc is hiring: Senior SEO Analyst in Charlotte

About Us

AIR Distribution USA, Inc., is the world's leading social inhalation business, combining the tradition of shisha with the latest inhalation technology. With iconic brands like Al Fakher, Pacific Realms CBD, Hookah-Shisha, Ooka, Shisha Kartel, and Zodiac, we are at the forefront of reimagining social inhalation rituals, creating experiences that connect people and redefining contemporary lifestyles.

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Job Summary

We are currently seeking a Senior SEO Analyst to join our growing team!

In this role, you’ll define and execute an organic search strategy for both B2B and B2C ecommerce, collaborating with content, design, product, and development teams to embed SEO best practices throughout our digital ecosystem. You should be well-versed in technical SEO, on-page/off-page optimization, local SEO, and link-building, with a proven record of driving measurable growth in rankings, organic traffic, and domain authority.

What You Will Do

SEO Strategy & Execution

• Develop and refine a comprehensive SEO roadmap aligned with company KPIs.
• Identify target keywords across multiple buyer segments (B2B and B2C).
• Segment and optimize the product catalog.

Technical SEO & Site Health

• Conduct regular technical audits of the website.
• Collaborate with developers and UX teams to implement technical improvements.
• Keep abreast of algorithm updates and employ data-driven tactics to maintain or improve domain authority, backlink quality, and overall search visibility.

On-Page & Content Optimization

• Partner with the content team to drive organic growth.
• Implement strategic internal linking structures, meta tags, schema markups, and headings that align with SEO best practices and brand voice.
• Identify content gaps and new opportunities for content expansion.

Off-Page SEO & Link Building

• Develop and execute scalable link-building strategies.
• Manage local SEO initiatives.
• Monitor the backlink profile, disavow toxic links, and maintain compliance with search engine webmaster guidelines.

Analytics, Reporting & Continuous Improvement

• Utilize tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz to track performance, monitor keyword rankings, analyze competitor strategies, and identify areas of improvement.
• Produce regular reports on key metrics to inform stakeholders and guide strategy refinements.
• Continuously test new SEO tactics and refine strategies based on performance insights.

Cross-Functional Collaboration & Thought Leadership

• Work closely with the Marketing and E-Commerce teams to align SEO efforts with broader campaigns, product launches, promotional calendars, and branding guidelines.
• Educate internal teams on SEO best practices.
• Stay updated on industry shifts, competitor tactics, and new SEO tools/technologies.

• Proven track record of increasing organic traffic, improving keyword rankings, and elevating domain authority for e-commerce storefronts.
• Strong knowledge of SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz) and proficiency with CMS platforms (e.g., Shopify, Magento, or WooCommerce).
• Demonstrated expertise in technical SEO, including schema markup, site speed optimization, core web vitals, and mobile-first optimization.
• Exceptional analytical and problem-solving abilities, with a proven track record of extracting actionable insights from data and clearly communicating these findings to non-technical stakeholders.
• Excellent project management skills, with the ability to effectively manage multiple tasks, prioritize deadlines, and navigate competing priorities in a fast-paced environment.
• Strong understanding of evolving SEO best practices, industry trends, and search engine algorithm updates.
• Outstanding written and verbal communication skills, and a keen eye for detail.

Education and Experience

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
• 5+ years of hands-on SEO experience in an e-commerce environment, ideally with both B2C and B2B markets.

What's In It for Me (Benefits)

• Medical, Dental, and Vision Insurance: Base Plan Premiums 100% paid by AIR for employee coverage.
• Basic Life, Short-Term Disability and Long-Term Disability Insurance: Fully covered by AIR.
• Health Savings Account (HSA): Up to $1,000 in total, annually for employee.
• Voluntary Life Insurance: Options available at reasonable group rates.
• Generous Paid Time Off (PTO): All employees are eligible for a minimum of 3 weeks of PTO per year on the first of month following 30 days of service (accrual basis).
• 10 Company Recognized Holidays + 2 Floating Holidays.
• Parental Leave: Up to 12 weeks paid by AIR.
• Employee Assistance Program (EAP).
• 401(k): AIR will contribute 3% of eligible earnings for all employees on the first of the month following 60 days of service.
• + Additional Perks!