Brand Communication Manager - New York Job at Richemont in New York

Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.

At Richemont Americas, we aspire to reflect the ever-changing world around us. We are proud to employ talent from many different backgrounds, experiences, and identities to build a continually evolving, inclusive community where the diversity of our colleagues and clients is rich and celebrated. We believe when inclusion is fully embraced and empowered, creativity and knowledge emerge to deliver excellence, advancing the community that is uniquely Richemont Americas.

Manager, Brand Communications

Reports to: Marketing & Communications Director

Role Overview

The Manager, Brand Communications is the curator of our brand positioning in the Americas. They work across regions to design and implement media strategies that meet or exceed company marketing objectives, and they lead content creation across all national and regional media channels targeted by the Americas marketing team. The candidate will be responsible for developing and implementing a brand communication strategy to grow visibility, desirability and client activation in the market.

This position requires a passionate marketing & communications talent with a broad skill set in order to assist in the definition and implementation of the brand’s vision, strategy and execution in the U.S. market.

Responsibilities

• Leads the Americas media strategy for digital, social, print and OOH channels
• Builds local powerful communication campaigns for product launches, boutique openings and other market initiatives
• Maximizes brand presence and share of voice on various channels and among right audiences
• Plans, validates, executes and measures media strategic plans in collaboration with the Media agency to boost brand awareness and engage targeted audiences
• Creates, briefs and implements media campaigns through our media agency that drive brand awareness and customer engagement for A. Lange & Söhne Americas
• Leverages PR editorial and media relations to develop integrated marketing strategies
• Leads production of content creation for the Americas, consistent with global campaigns, market strategies and HQ guidelines
• Builds strategic paid and owned social media campaigns and coordinates content across platforms
• Ensures the bridge with PR manager to increase communications value to media spend ratio
• Closely collaborates with relevant HQ teams to ensure global brand consistency as well as market advocacy on owned media channels
• Assists external retail partners to maximize brand visibility at Point of Sales and in the partner’s media planning of shared media budgets
• Coordinates Americas regional content on company global website and ensures that external partner websites follow brand guidelines

Qualifications

• 3-5 years of experience as a media manager, brand marketing manager, advertising account executive or similar; PR/copywriting experience a plus
• Expertise in managing marketing campaigns, media planning, multimedia production and/or omnichannel marketing activations
• Ability to manage third party art direction and graphic design to execute creative within the parameters of the brand’s global corporate identity
• Track record in successfully activating social media channels
• Demonstrated excellence in presentation writing
• Technical requirements
• Expert knowledge of PowerPoint/Keynote, Excel and Word
• In-depth knowledge, understanding and experience with all social media platforms with a focus on Instagram
• Expertise in Adobe Creative Suite is a plus
• Personal Skills
• Teamwork - believes in the power of collaboration and recognizes that our collective strength far exceeds individual capabilities
• Respect - honors and values each team member for their unique contributions, perspectives, and experiences
• Agility - in the face of change, adapts and thrives
• Excellence - holds themself to the highest standards, pushing the boundaries of what's possible
• This is a full-time position in a hybrid office environment
• Up to 25% travel

We Offer – United States

Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are also available. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program. Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.

Expected Salary Range: $115k - $125k

Salary will be determined based on relevant skills and experience.

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