WEB CONTENT SPECIALIST Job at University of Texas Rio Grande Valley in Brownsvil

Office Location
The University of Texas Rio Grande Valley
1201 W. University Drive
Human Resources
MASS Building 2nd Floor
Edinburg, TX 78539

Edinburg: (956) 665-2451
Brownsville: (956) 882-8205

Office hours:
Monday-Friday
8:00 a.m. - 5:00 p.m.

Faculty Recruitment:
College of Engineering & Computer Science: cecs@utrgv.edu
Robert C. Vackar College of Business & Entrepreneurship: cobe@utrgv.edu

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button.

Please see Special Instructions for more details.

Dear Applicant, Human Resources will not be held responsible for redacting any confidential information from the documents you attach with your application. The confidential information includes the following: *Date of Birth *Social Security Number *Gender *Ethnicity/Race. Please make sure that you omit this information prior to submission. We are advising that Human Resources will be forwarding your application to the department as per your submission. If you have any questions, please visit our Careers site at https://careers.utrgv.edu for detailed contact information.

Position Information

Posting Number: SRGV8013

Working Title: WEB CONTENT SPECIALIST

Number of Vacancies: 1

Department: University Marketing and Communications

FTE: 1

FLSA: Exempt

Scope of Job: To create, edit, and manage content on the University’s website(s), with a focus on compelling, accurate, and search engine optimized (SEO) content. Responsible for tracking, analyzing, and reporting on website analytics, and recommending and implementing updates to improve web performance.

Description of Duties:

1. Works with internal clients and subject matter experts to create and update compelling content for the University’s websites and ensure adherence with branding guidelines.
2. Establishes and maintains a content review schedule, conducts trainings for web content editors as necessary, and helps manage activities in order to increase organic search rankings.
3. Understands internal clients’ goals and marketing plans and works with them to research, develop, and write appropriate and engaging content for their websites.
4. Develops and implements an ongoing review plan for web content accuracy and standards.
5. Conducts a variety of research for web projects and provides analysis and recommendations as necessary.
6. Participates in ongoing implementation of SEO recommendations and works to ensure SEO best practices are properly implemented.
7. Performs ongoing keyword discovery, expansion and optimization, and uses results to optimize copy and landing pages in order to drive visitors to University websites/landing pages.
8. Updates the website with approved content as necessary via the content management system (CMS).
9. Implements ongoing web accessibility updates to ensure website compliance with accessibility standards.
10. Develops strong working relationships with team members, internal clients, and departments throughout the University.
11. Coordinates multiple tasks and projects simultaneously, driving follow-up and awareness of deadlines both within the marketing team and with the client.
12. Builds and maintains assigned client relationships, keeps informed on project status and additional requirements, and provides information on new or enhanced services.
13. Performs other special projects and duties as assigned.

Supervision Received: General supervision from assigned supervisor.

Supervision Given: Direct supervision of assigned staff.

Required Education: Bachelor’s degree from an accredited university.

Required Experience: Two (2) years of experience performing related duties.

Preferred Experience: Experience with basic HTML and keyword research tools, web content management systems, knowledge in web analytics and web accessibility tools and standards, and experience in using graphic design tools for basic photo editing.

Working Conditions: Office environment; some travel and weekend work is required. Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

Other: Strong written and verbal communication skills, exceptional attention to detail, and an aptitude for making quick, quality decisions. Strong sense of customer service, and consistently interacts with clients with a high standard of professionalism. Strong organizational skills and able to independently manage multiple projects and deadlines simultaneously. Ability to work independently and in a team environment.

Employment Category: Full-Time

Minimum Salary: Commensurate with Experience

Position Available Date: 01/16/2025

Grant Funded Position: No

EEO Statement: It is the policy of The University of Texas Rio Grande Valley to promote and ensure equal employment opportunities for all individuals without regard to race, color, national origin, sex, age, religion, disability, sexual orientation, gender identity or expression, genetic information or protected veteran status. In accordance with the requirements of Title VII of the Civil Rights Act of 1964, the Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990, as amended, our University is committed to comply with all government requirements and ensures non-discrimination in its education programs and activities, including employment. We encourage women, minorities, and differently abled persons to apply for employment positions of interest.

Special Instructions to Applicants: Dear Applicant, Human Resources will not be held responsible for redacting any confidential information from the documents you attach with your application. The confidential information includes the following: *Date of Birth *Social Security Number *Gender *Ethnicity/Race. Please make sure that you omit this information prior to submission. We are advising that Human Resources will be forwarding your application to the department as per your submission. If you have any questions, please visit our Careers site at https://careers.utrgv.edu for detailed contact information.

Additional Information: UTRGV is a distributed location institution and working location is subject to change based on need. All UTRGV employees are required to have a criminal background check (CBC). Incomplete applications will not be considered. Substitutions to the above requirements must have prior approval from the VP of HR & Talent Development.

Required fields are indicated with an asterisk (*).