Senior Influencer and Affiliates Manager USA – Glaze Hair Job at Waldencast in N

Senior Influencer and Affiliates Manager USA – Glaze Hair

Job Description:

We are hiring a Senior Influencer and Affiliate Manager to drive the growth and engagement of the Glaze brand in the USA through strategic influencer partnerships and affiliate programs. We are looking for someone who is passionate about building impactful relationships, skilled in identifying and nurturing brand-aligned influencers, and dedicated to increasing brand visibility and consumer engagement. The ideal candidate is both a strategic thinker and a relationship-driven professional, capable of developing and executing innovative affiliate and influencer strategies while delivering measurable results. This role requires extensive knowledge of influencer marketing trends, affiliate partnerships, and a passion for creative collaboration.

The Senior Influencer and Affiliate Manager will work closely with the Waldencast Brands President based in NYC and the marketing team in London to establish cohesive and compelling brand narratives across influencer campaigns and retail activations.

Location: USA/Remote

Role Responsibilities:

Influencer & Communications Strategy

1. Develop strategies for organic and paid influencer activities including activations for product launches and “always on” strategies to build long term equity and hero products.
2. Collaborate with global marketing team to shape creative “big ideas” for social & influencer campaigns to drive momentum and engagement.
3. Shape cross-brand partnership strategies to drive brand equity and awareness.
4. Setting & managing the influencer budget to deliver against annual brand revenue targets.
5. Implement large-scale events, gifting strategies, and develop long-term ambassador partnerships.
6. Set and track KPIs, monitor competitors, and share insights.

Affiliate Management

1. Develop and manage the affiliate marketing program by recruiting, onboarding, and building strong relationships with key affiliate partners.
2. Collaborate with affiliates to create and execute promotional strategies that align with brand campaigns and drive measurable results.
3. Monitor and analyze affiliate performance metrics to optimize ROI and ensure program success.
4. Stay informed on industry trends and best practices to continually enhance the affiliate marketing strategy.
5. Ensure compliance with affiliate marketing standards while maintaining brand integrity across all partnerships.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• +5 year’s experience in influencer marketing, affiliate marketing, or similar roles, preferably within the beauty, lifestyle, or consumer goods industries.
• Track record of building and managing successful influencer and affiliate programs that deliver measurable results.
• Strong relationship-building and negotiation skills, with the ability to foster long-term partnerships with influencers and affiliates.
• Exceptional analytical skills, with the ability to interpret performance data and adjust strategies accordingly.
• Creative and strategic thinker, capable of aligning campaigns with brand goals and identifying new growth opportunities.
• Excellent communication and project management skills, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.

Personal Characteristics:

Individuals that are part of Waldencast are as much driven by the strength of the company’s purpose, as it is by sharing our dreamer/maker values: ambition with humility, idealism with practicality, grit with empathy, vision with action.

Waldencast’s strength is to spot, nurture, and scale the next generation of beauty and wellness brands by attracting the industry’s best product visionaries, brand artists, and the world’s best industry operational experts.

In its first 18 months, Waldencast has established itself as a magnet for some of the hottest brands and creative and operational talent in the industry.

Seniority level

Mid-Senior level

Employment type

Full-time

Industries

Personal Care Product Manufacturing

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