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Abroad Work

Abroad Work is hiring: Marketing manager in Irvine

Abroad Work, Irvine, CA, United States, 92713

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  • Web/Mobile Product Marketing Manager ($96,300.00-$126,900.00)

Position Summary:

We are seeking a creative and results-driven Web/Mobile Product Marketing Manager to lead our digital marketing initiatives and drive the growth of our online presence. As the Web/Mobile Product Marketing Manager at Irvine Company Retail Properties, you will play a pivotal role in developing and executing online marketing initiatives to drive brand awareness, customer acquisition, and revenue growth.

Job Duties:

Email Marketing:

  1. Create and manage email marketing campaigns to drive engagement and build customer loyalty.
  2. Supervise and mentor the Digital Marketing Coordinator responsible for Email Marketing, providing guidance and support.

Content Creation and Management:

  1. Together with our Creative team, oversee the creation and distribution of high-quality content including blog posts, videos, graphics, and other multimedia content that resonates with our target audience.

Web Marketing:

  1. Assist the Digital Marketing Director to oversee the creation and maintenance of the company's websites (5+ websites and campaign microsites), ensuring they are visually appealing, user-friendly, and optimized for performance.
  2. Manage the creation, organization, and optimization of website content including product descriptions, blog posts, landing pages, and multimedia assets.
  3. Optimize website content and structure for search engines to improve organic search rankings and drive organic traffic.
  4. Implement and oversee on-page and off-page SEO strategies to improve organic search rankings and drive traffic.
  5. Manage PPC campaigns to increase visibility and generate targeted traffic.
  6. Work with Marketing Technology team and web development agency(ies) to manage SLA tasks.
  7. Quality control retail websites (make sure copy is grammatically correct, images and home page banners are current, interactive map is working properly, directory and dining guide are updated, etc.).
  8. Continuously improve the website's user experience by conducting user research, A/B testing, and optimizing site navigation and design.
  9. Train and act as the “go-to” dot com / technical resource for Retail Properties greater marketing team.
  10. Assist with “innovation” projects such as augmented reality.
  11. Produce monthly metrics reports.

Paid Media:

  1. In conjunction with the Marketing Technology team, plan and manage digital advertising campaigns (Google Ads, Social Media Ads, CCTV, Youtube, etc.) to increase visibility of our campaigns and drive targeted traffic while optimizing ROI.

Mobile Apps:

  1. With the Digital Marketing Director, develop strategies to increase app downloads, drive user engagement, and optimize in-app performance to achieve business objectives.
  2. Assist Digital Marketing Director with mobile app development projects (ex. Retail Therapy) working with both internal IT/MarTech and external agencies with a focus on UI and UX.
  3. Support the planning and execution of user acquisition campaigns using various channels including paid advertising (mobile ads, social media, and search), influencer partnerships, and app referral programs.
  4. Support the development of strategies to retain app users including push notifications and email campaigns with a focus on delivering a superior user experience.
  5. Integral participant in design, development, and UAT process.
  6. Produce monthly metrics reports.

Analytics and Reporting:

  1. Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing campaigns and make data-driven improvements.

Stay Current:

  1. Stay up-to-date with industry trends, best practices, and emerging technologies and apply them to our digital marketing strategies.

Internal Communications:

  1. Sit on cross-divisional task force to write and contribute content to quarterly and monthly e-newsletters distributed to 5k+ Irvine Company employees.
  2. Work with greater marketing team to gather employee discounts.

Minimum Qualifications / Other Expectations:

  1. Minimum of 5 years experience with demonstrated success in digital marketing project management.
  2. Bachelor's degree in related field.
  3. Strong understanding of digital marketing channels, tools, and techniques.
  4. Proficiency in digital marketing software and analytics tools.
  5. Creative thinking and problem-solving abilities.
  6. Must be flexible with the ability to multi-task and frequently adjust to changing priorities and timeliness in a fast-paced working environment.
  7. Self-starter constantly thinking proactively and identifying new opportunities.
  8. Strong project management (both Waterfall and Agile) and leadership skills.
  9. Excellent communication skills both verbal and written. Must be able to write with a given audience in mind, keeping communication clear and concise.
  10. High attention to detail and ability to meet deadlines.

Technical Skills:

  1. Working knowledge website CMS (preferably Contentful, Umbraco, and Wordpress).
  2. Working knowledge of HTML.
  3. Google Analytics.
  4. Email service provider experience (preferably Acoustic (fka Silverpop)).
  5. Adobe Creative Suite (PhotoShop).
  6. Search Engine Optimization (SEO).
  7. Search Engine Marketing (SEM) - paid search and display marketing.

Compensation:

Base Pay Range: $96,300.00 - $126,900.00. Actual placement within this range may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. The Company also offers competitive benefits for full-time employees including paid time off, matching 401(k), and health benefits.

About Us:

Irvine Company Retail Properties (a division of Irvine Company) has created some of America’s most popular retail centers. Each of our 40 retail centers - including Fashion Island in Newport Beach, Irvine Spectrum Center, and The Market Place as well as neighborhood shopping centers like Woodbury Town Center in Irvine - is meticulously planned and ideally located to support the community it serves.

We take as much pride in our employee community as we do the communities we create. It’s an environment populated with talented and experienced people, a collaborative spirit, and abundant opportunities.

Apply today to join our employee community and learn more about Irvine Company, our legacy, and our guiding principles.

The Irvine Company is committed to providing equal opportunity in all of our employment practices including selection, hiring, promotion, transfer, compensation, termination, and training without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities upon request.

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