Oncourse Home Solutions
Senior Director, D2C Marketing Strategy
Oncourse Home Solutions, Naperville, Illinois, United States, 60564
Who we Are
Oncourse Home Solutions (OHS) is a people-centric, $450M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.7+ million customers across the U.S. Our mission is to create lasting value for our customers and our partners by helping homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to our customers and our partners by becoming the most trusted and reliable home solutions organization in the market. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.
As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home we protect critical aspects of home function such as plumbing, heating and cooling, appliances, power surges, hot water heater, and interior electrical. Outside the home we provide protection for critical lines (water, gas, wells, sewers, electric and septic). We primarily go to market B2B2C, partnering mostly with water/gas/electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water/gas/electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an 'Oncourse SUPER'-Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers and partners don't have to. As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.
Position Summary
We are seeking a Senior Director, Direct Mail Marketing, to lead Direct to Consumer (D2C) marketing strategy for our largest acquisition channel. A senior member of the Acquisition Marketing team, this leader will be responsible for helping Oncourse Home Solutions expand its Direct Mail (DM) scale and efficiency by leveraging our new brand to directly target prospects in the 150M+ universe of addressable households. This Director will own all aspects of developing and managing the D2C DM channel, either directly or in partnership with other teams within and outside of the Acquisition Marketing organization.
Located at our office in Naperville our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model is required (generally in-office T-TH and remote M & F).
Responsibilities include but not limited to: Lead D2C Direct Mail strategy, including learning agenda design, test calendar development, operational improvements, cost management, forecasting, budgeting and reporting. In partnership with the Marketing Operations team, co-own D2C DM campaign execution, ensuring timely delivery of planned campaigns, while minimizing error rates and continuously optimizing end-to-end campaign operations. In partnership with Marketing Analytics, co-own forecasting, reporting and analytics for the channel. Serve as the main point for preparing executive reports and explain variances for D2C DM campaigns. Own action plans on how to adjust strategy to keep performance on track and capitalize on new wins. In partnership with Commercial Finance, help develop the annual budget and re-forecasts to keep an ongoing accurate view of expected KPIs. Co-own the development and maintenance of response models with the Data Science team. Brainstorm and implement new ways to leverage analytics and data science to continuously improve targeting, offer customization, creative performance, response channels and other levers in the Direct Mail value chain, with the ultimate goal of maximizing the ratio of customer lifetime value (CLTV) generated to customer acquisition cost (CAC). Help develop multi-channel cross-sell, retention and win-back efforts and optimize across channels (including email, telemarketing and SMS), ensuring that the marginal contribution of direct mail meets or exceeds our economic hurdles. Oversee a team of marketers, guiding them to execute our strategy and achieve our goals, while mentoring them to become the next generation of leaders in the company. We're Excited if this is You
Experience:
8+ years of progressive experience in Direct Mail marketing for new customer acquisition and cross-sell. 7+ years of experience leading, mentoring, and building high-performing teams, allocating and managing resources and setting/managing performance goals. Relevant industry experience is a plus (preference for Insurance or Financial Services background). Experience with planning, executing, and reporting on campaigns with 8-figure annual budgets. Strong strategic and analytical skills; proven ability to communicate complex information to executive stakeholders and cross-functional partners in the organization. Proven track record of partnering and collaborating with other teams, including finance, analytics/data science and operations. Track record of consistently recognizing and rewarding excellent performance and addressing issues head-on, without delay. Manages individuals situationally based on the person's skill level, work style, and areas of opportunity. Experience introducing new brands to large markets is a strong plus. Education
Bachelor's degree in Marketing, Business, Economics or equivalent experience is required. Masters degree in a relevant field (Business, Finance, Marketing) is a plus.
Certificates, Licenses, Registrations
N/A
We offer a compelling total rewards package that includes a competitive base salary and comprehensive benefits to support your total wellbeing. The base pay range for this position is $191,250- $285,000 USD Annual. The specific pay offered will depend on qualifications, experience, education and skill set. The compensation offered may also include an annual performance-based bonus, sales incentive plan or commission target.
Our benefits include but are not limited to: healthcare, life insurance, paid time off, retirement, commuter benefits, and education reimbursement. Exact compensation may vary based on skills, experience, and location.
Join our SUPER Team and Enjoy Amazing Benefits!
Competitive Compensation : We value your hard work and are proud of our competitive pay for performance philosophy. Comprehensive Health Coverage : Medical, dental, and vision insurance options, plus paid short-term and long-term disability coverage. 401(k) Plan with 4% Company Match : Secure your future with our robust retirement plan. Defined Contribution Arrangement : 5.25% of employee annual income contributed to your retirement plan, yearly up to 7,875 dollars. Generous Paid Time Off : Take the time you need to recharge and relax. Education Assistance Program : Invest in your growth and development with our support. FSA/HSA Options : Flexible spending and health savings accounts to manage your transportation and dependent care expenses. Employee Wellness : Access to EAP, health, legal, and financial resources to support your overall well-being. Vibrant Company Culture : Monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs) to keep you engaged and connected.
Competencies:
Leading with Influence:
Managing direct and indirect relationships with productive influence not necessarily authority.
Learning on the Fly:
Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Managing and Measuring Work:
Clearly assigns responsibility for tasks and decisions; sets clear objectives and measures; monitors process, progress, and results; designs feedback loops into work.
Organizational Agility:
Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations.
Timely Decision Making:
Makes decisions in a timely manner, sometimes with incomplete information and under tight deadlines and pressure; able to make a quick decision.
Communicate Effectively:
Is able to clearly and succinctly communicate verbally and in writing in a variety of settings and styles; can get messages across that have the desired effect.
Drive for Results:
Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Oncourse Home Solutions (OHS) is a people-centric, $450M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.7+ million customers across the U.S. Our mission is to create lasting value for our customers and our partners by helping homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to our customers and our partners by becoming the most trusted and reliable home solutions organization in the market. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.
As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home we protect critical aspects of home function such as plumbing, heating and cooling, appliances, power surges, hot water heater, and interior electrical. Outside the home we provide protection for critical lines (water, gas, wells, sewers, electric and septic). We primarily go to market B2B2C, partnering mostly with water/gas/electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water/gas/electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an 'Oncourse SUPER'-Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers and partners don't have to. As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.
Position Summary
We are seeking a Senior Director, Direct Mail Marketing, to lead Direct to Consumer (D2C) marketing strategy for our largest acquisition channel. A senior member of the Acquisition Marketing team, this leader will be responsible for helping Oncourse Home Solutions expand its Direct Mail (DM) scale and efficiency by leveraging our new brand to directly target prospects in the 150M+ universe of addressable households. This Director will own all aspects of developing and managing the D2C DM channel, either directly or in partnership with other teams within and outside of the Acquisition Marketing organization.
Located at our office in Naperville our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model is required (generally in-office T-TH and remote M & F).
Responsibilities include but not limited to: Lead D2C Direct Mail strategy, including learning agenda design, test calendar development, operational improvements, cost management, forecasting, budgeting and reporting. In partnership with the Marketing Operations team, co-own D2C DM campaign execution, ensuring timely delivery of planned campaigns, while minimizing error rates and continuously optimizing end-to-end campaign operations. In partnership with Marketing Analytics, co-own forecasting, reporting and analytics for the channel. Serve as the main point for preparing executive reports and explain variances for D2C DM campaigns. Own action plans on how to adjust strategy to keep performance on track and capitalize on new wins. In partnership with Commercial Finance, help develop the annual budget and re-forecasts to keep an ongoing accurate view of expected KPIs. Co-own the development and maintenance of response models with the Data Science team. Brainstorm and implement new ways to leverage analytics and data science to continuously improve targeting, offer customization, creative performance, response channels and other levers in the Direct Mail value chain, with the ultimate goal of maximizing the ratio of customer lifetime value (CLTV) generated to customer acquisition cost (CAC). Help develop multi-channel cross-sell, retention and win-back efforts and optimize across channels (including email, telemarketing and SMS), ensuring that the marginal contribution of direct mail meets or exceeds our economic hurdles. Oversee a team of marketers, guiding them to execute our strategy and achieve our goals, while mentoring them to become the next generation of leaders in the company. We're Excited if this is You
Experience:
8+ years of progressive experience in Direct Mail marketing for new customer acquisition and cross-sell. 7+ years of experience leading, mentoring, and building high-performing teams, allocating and managing resources and setting/managing performance goals. Relevant industry experience is a plus (preference for Insurance or Financial Services background). Experience with planning, executing, and reporting on campaigns with 8-figure annual budgets. Strong strategic and analytical skills; proven ability to communicate complex information to executive stakeholders and cross-functional partners in the organization. Proven track record of partnering and collaborating with other teams, including finance, analytics/data science and operations. Track record of consistently recognizing and rewarding excellent performance and addressing issues head-on, without delay. Manages individuals situationally based on the person's skill level, work style, and areas of opportunity. Experience introducing new brands to large markets is a strong plus. Education
Bachelor's degree in Marketing, Business, Economics or equivalent experience is required. Masters degree in a relevant field (Business, Finance, Marketing) is a plus.
Certificates, Licenses, Registrations
N/A
We offer a compelling total rewards package that includes a competitive base salary and comprehensive benefits to support your total wellbeing. The base pay range for this position is $191,250- $285,000 USD Annual. The specific pay offered will depend on qualifications, experience, education and skill set. The compensation offered may also include an annual performance-based bonus, sales incentive plan or commission target.
Our benefits include but are not limited to: healthcare, life insurance, paid time off, retirement, commuter benefits, and education reimbursement. Exact compensation may vary based on skills, experience, and location.
Join our SUPER Team and Enjoy Amazing Benefits!
Competitive Compensation : We value your hard work and are proud of our competitive pay for performance philosophy. Comprehensive Health Coverage : Medical, dental, and vision insurance options, plus paid short-term and long-term disability coverage. 401(k) Plan with 4% Company Match : Secure your future with our robust retirement plan. Defined Contribution Arrangement : 5.25% of employee annual income contributed to your retirement plan, yearly up to 7,875 dollars. Generous Paid Time Off : Take the time you need to recharge and relax. Education Assistance Program : Invest in your growth and development with our support. FSA/HSA Options : Flexible spending and health savings accounts to manage your transportation and dependent care expenses. Employee Wellness : Access to EAP, health, legal, and financial resources to support your overall well-being. Vibrant Company Culture : Monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs) to keep you engaged and connected.
Competencies:
Leading with Influence:
Managing direct and indirect relationships with productive influence not necessarily authority.
Learning on the Fly:
Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Managing and Measuring Work:
Clearly assigns responsibility for tasks and decisions; sets clear objectives and measures; monitors process, progress, and results; designs feedback loops into work.
Organizational Agility:
Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations.
Timely Decision Making:
Makes decisions in a timely manner, sometimes with incomplete information and under tight deadlines and pressure; able to make a quick decision.
Communicate Effectively:
Is able to clearly and succinctly communicate verbally and in writing in a variety of settings and styles; can get messages across that have the desired effect.
Drive for Results:
Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.