Northern Impact
Overview
A leadership role combining marketing strategy and operational excellence at one of America's largest retailers. This role transcends traditional marketing leadership, requiring a strategic operator who can drive business growth through data-driven marketing initiatives and operational efficiency.
The SVP of Marketing will build and lead the development of the company's cross-channel marketing strategy focused on driving business growth using data-driven decisions and operational efficiency. This role requires a blend of marketing expertise and operational expertise to enhance customer experience and optimize marketing efforts. Reporting directly to the Executive VP, this role requires a unique blend of marketing acumen and operational expertise.
Ideal Candidate A strategic data-driven leader with expertise in operations and marketing. This person thrives in a fast-paced environment, drives organizational change, and effectively communicates complex ideas. The SVP will bridge operations, technology and marketing to create a unified strategy that drives business growth and enhances the customer experience.
Key Responsibilities Strategic Leadership • Lead the development and execution of a marketing strategy across multiple channels, using operational and customer data insights • Collaborate with various business units to align marketing initiatives with operational capabilities • Champion data-driven decision-making and ensure marketing strategies are supported by analytics • Manage the P&L to maximize marketing spend and operational efficiency • Drive marketing strategy coordination with shared resources, such as the call center and outbound sales team members, to ensure cohesive customer communication • Build internal incentives around marketing strategies in collaboration with business owners and shared service managers to further support implemented strategies
Customer Experience & Data Analytics • Leverage operational data to improve customer journeys and personalize marketing efforts • Implement data analytics framework and metrics to track marketing performance and optimize customer acquisition • In partnership with Digital Products and IT lead digital transformation efforts to integrate marketing with technology and operations for a seamless customer experience. • Build comprehensive customer journey maps integrating operational touchpoints with marketing initiatives • Design and execute personalization strategies based on data and operational insights
Operational Excellence • Drive improvements in marketing effectiveness using operational data • Lead testing, tracking, and adjustments to marketing initiatives and strategies to improve results and partner with internal business analytics teams to compile actionable results • Coordinate with cross-functional teams to drive end-to-end marketing implementation for optimal customer experience
Channel Management • Develop and grow all channels of marketing, from email, paid media, social, and other channels. • Develop and grow a direct mail strategy that fits the needs of the company's business units, while optimizing cost and effectiveness • Refine production and print strategies to focus on appropriate spend per direct mail effort and to allow for flexibility for a rapid test and learn environment within print • Balance paid vs. non-paid marketing initiatives to lower the overall cost of customer acquisition for the company • Ensure continuous improvement and performance reporting across all channels
Technology and Innovation • Develop a path to transition appropriate channel strategies to technology platforms that automate the actions to allow team members to focus on strategy rather than execution • Partner with tech teams to implement platforms that develop personalized and automated customer experiences that nurture the customer lifecycle and increase CLTV • Lead digital transformation initiatives that bridge marketing, operations, and IT, driving automation and efficiency in marketing efforts • Promote the buildout and continued reliance on flexible marketing technology platforms that empower a rapid test and learn environment for marketing strategy evolution
Team Leadership and Development • Build and lead a high-performing marketing team • Invest in team members' growth, ensuring strong communication and collaboration across departments • Provide guidance around vision and strategy and foster a positive team culture
Requirements Education : Bachelor's Degree or equivalent experience in Marketing/Operations/Technology required. MBA preferred with a focus on operations/technology Experience : 10+ years of experience in marketing, operations, technology, and marketing leadership; experience in VP/SVP roles. Proven track record of P&L ownership Skills : Strong leadership and communication abilities, data-driven decision making, and experience in cross-functional team management Expertise : Background in CRM, digital marketing, digital transformation, IT systems data analytics, and operational efficiency Travel : Requires travel at times with short notice. Location : Chicago - Hybrid Schedule (3 days a week in the office)
A leadership role combining marketing strategy and operational excellence at one of America's largest retailers. This role transcends traditional marketing leadership, requiring a strategic operator who can drive business growth through data-driven marketing initiatives and operational efficiency.
The SVP of Marketing will build and lead the development of the company's cross-channel marketing strategy focused on driving business growth using data-driven decisions and operational efficiency. This role requires a blend of marketing expertise and operational expertise to enhance customer experience and optimize marketing efforts. Reporting directly to the Executive VP, this role requires a unique blend of marketing acumen and operational expertise.
Ideal Candidate A strategic data-driven leader with expertise in operations and marketing. This person thrives in a fast-paced environment, drives organizational change, and effectively communicates complex ideas. The SVP will bridge operations, technology and marketing to create a unified strategy that drives business growth and enhances the customer experience.
Key Responsibilities Strategic Leadership • Lead the development and execution of a marketing strategy across multiple channels, using operational and customer data insights • Collaborate with various business units to align marketing initiatives with operational capabilities • Champion data-driven decision-making and ensure marketing strategies are supported by analytics • Manage the P&L to maximize marketing spend and operational efficiency • Drive marketing strategy coordination with shared resources, such as the call center and outbound sales team members, to ensure cohesive customer communication • Build internal incentives around marketing strategies in collaboration with business owners and shared service managers to further support implemented strategies
Customer Experience & Data Analytics • Leverage operational data to improve customer journeys and personalize marketing efforts • Implement data analytics framework and metrics to track marketing performance and optimize customer acquisition • In partnership with Digital Products and IT lead digital transformation efforts to integrate marketing with technology and operations for a seamless customer experience. • Build comprehensive customer journey maps integrating operational touchpoints with marketing initiatives • Design and execute personalization strategies based on data and operational insights
Operational Excellence • Drive improvements in marketing effectiveness using operational data • Lead testing, tracking, and adjustments to marketing initiatives and strategies to improve results and partner with internal business analytics teams to compile actionable results • Coordinate with cross-functional teams to drive end-to-end marketing implementation for optimal customer experience
Channel Management • Develop and grow all channels of marketing, from email, paid media, social, and other channels. • Develop and grow a direct mail strategy that fits the needs of the company's business units, while optimizing cost and effectiveness • Refine production and print strategies to focus on appropriate spend per direct mail effort and to allow for flexibility for a rapid test and learn environment within print • Balance paid vs. non-paid marketing initiatives to lower the overall cost of customer acquisition for the company • Ensure continuous improvement and performance reporting across all channels
Technology and Innovation • Develop a path to transition appropriate channel strategies to technology platforms that automate the actions to allow team members to focus on strategy rather than execution • Partner with tech teams to implement platforms that develop personalized and automated customer experiences that nurture the customer lifecycle and increase CLTV • Lead digital transformation initiatives that bridge marketing, operations, and IT, driving automation and efficiency in marketing efforts • Promote the buildout and continued reliance on flexible marketing technology platforms that empower a rapid test and learn environment for marketing strategy evolution
Team Leadership and Development • Build and lead a high-performing marketing team • Invest in team members' growth, ensuring strong communication and collaboration across departments • Provide guidance around vision and strategy and foster a positive team culture
Requirements Education : Bachelor's Degree or equivalent experience in Marketing/Operations/Technology required. MBA preferred with a focus on operations/technology Experience : 10+ years of experience in marketing, operations, technology, and marketing leadership; experience in VP/SVP roles. Proven track record of P&L ownership Skills : Strong leadership and communication abilities, data-driven decision making, and experience in cross-functional team management Expertise : Background in CRM, digital marketing, digital transformation, IT systems data analytics, and operational efficiency Travel : Requires travel at times with short notice. Location : Chicago - Hybrid Schedule (3 days a week in the office)