TravelZap
We are
Destify! We have redefined destination weddings by seamlessly blending cutting-edge technology with exceptional customer service. Our people-centric approach drives our culture, and our commitment to innovation powers our success.
You are
a strategic and analytical professional with a proven track record in optimizing website performance and driving conversions.
What You Will Do:
Ensure that brand messaging, tone, and visuals remain consistent across all touchpoints, reinforcing a cohesive and impactful brand story. Collaborate cross-functionally to align website performance, content, and digital marketing initiatives with business goals. Website Performance & Optimization :
Own and optimize the website's performance by driving engagement and conversion through strategic content, campaigns, and user flows. Collaborate with the development team using agile methodology to enhance user experience (UX), improve mobile responsiveness, and streamline navigation. Plan and oversee A/B testing strategies, leveraging data to refine user flows and continuously improve conversion rates.
Paid Traffic & Conversion Optimization :
Own the
website's performance
in relation to high-volume paid traffic, optimizing landing pages, user journeys, and content for maximum conversion. Analyze the performance of paid campaigns and make data-driven adjustments to website design and content to enhance conversion rates. Collaborate with development to ensure seamless integration and alignment between website performance and paid traffic goals.
Brand Execution & Messaging :
Ensure that all website content is aligned with the company's brand voice, values, and objectives in close partnership with the brand leader. Execute brand guidelines on the website, ensuring consistent messaging and visual identity, while focusing on driving user engagement and conversions. Monitor brand consistency across the website and all digital touchpoints, ensuring the brand's story is clearly communicated. Champion the implementation of brand guidelines across the website and other digital touchpoints, ensuring alignment across internal and external communications.
Cross-functional Collaboration :
Partner with Sales, Guest Services, and teams to ensure that marketing initiatives align with customer needs and product offerings.
Measurement & Insights :
Define and track key performance metrics, including website engagement, user behavior, conversions, and traffic performance. Create actionable reports and dashboards to communicate insights, driving data-informed decision-making and continuous improvement.
Product Roadmap & Agile Execution :
Own and drive the product roadmap for Destify.com, collaborating with development to prioritize and execute website updates that drive business objectives. Plan and strategize A/B tests and user experience enhancements, ensuring alignment with broader business goals and agile development cycles.
Requirements
What Core Competencies You Have:
Proven ability to optimize paid traffic, content, and conversion funnels for maximum impact. Expertise in website analytics tools and A/B testing platforms. Strong grasp of brand execution and user experience (UX) principles. Exceptional project management skills, with experience executing in an agile environment. Ability to turn complex insights into actionable strategies that improve user engagement and conversion. What Success Looks like:
Increased conversion rates and engagement from paid traffic and organic sources. Seamless brand execution across digital touchpoints, with positive feedback from internal stakeholders. Strong alignment of website content with business objectives, contributing to lead generation and retention efforts. Actionable insights and continuous improvements based on data-driven reports and performance metrics. Why You Should Work Here:
Salary from $115-145,000 Flexible Paid Time Off Policy Paid Parental Leave Caribbean Travel Perks Fully Remote Full Benefits including Medical/Dental/Vision 401k with Company Match
Salary Description
115-145,000
Destify! We have redefined destination weddings by seamlessly blending cutting-edge technology with exceptional customer service. Our people-centric approach drives our culture, and our commitment to innovation powers our success.
You are
a strategic and analytical professional with a proven track record in optimizing website performance and driving conversions.
What You Will Do:
Ensure that brand messaging, tone, and visuals remain consistent across all touchpoints, reinforcing a cohesive and impactful brand story. Collaborate cross-functionally to align website performance, content, and digital marketing initiatives with business goals. Website Performance & Optimization :
Own and optimize the website's performance by driving engagement and conversion through strategic content, campaigns, and user flows. Collaborate with the development team using agile methodology to enhance user experience (UX), improve mobile responsiveness, and streamline navigation. Plan and oversee A/B testing strategies, leveraging data to refine user flows and continuously improve conversion rates.
Paid Traffic & Conversion Optimization :
Own the
website's performance
in relation to high-volume paid traffic, optimizing landing pages, user journeys, and content for maximum conversion. Analyze the performance of paid campaigns and make data-driven adjustments to website design and content to enhance conversion rates. Collaborate with development to ensure seamless integration and alignment between website performance and paid traffic goals.
Brand Execution & Messaging :
Ensure that all website content is aligned with the company's brand voice, values, and objectives in close partnership with the brand leader. Execute brand guidelines on the website, ensuring consistent messaging and visual identity, while focusing on driving user engagement and conversions. Monitor brand consistency across the website and all digital touchpoints, ensuring the brand's story is clearly communicated. Champion the implementation of brand guidelines across the website and other digital touchpoints, ensuring alignment across internal and external communications.
Cross-functional Collaboration :
Partner with Sales, Guest Services, and teams to ensure that marketing initiatives align with customer needs and product offerings.
Measurement & Insights :
Define and track key performance metrics, including website engagement, user behavior, conversions, and traffic performance. Create actionable reports and dashboards to communicate insights, driving data-informed decision-making and continuous improvement.
Product Roadmap & Agile Execution :
Own and drive the product roadmap for Destify.com, collaborating with development to prioritize and execute website updates that drive business objectives. Plan and strategize A/B tests and user experience enhancements, ensuring alignment with broader business goals and agile development cycles.
Requirements
What Core Competencies You Have:
Proven ability to optimize paid traffic, content, and conversion funnels for maximum impact. Expertise in website analytics tools and A/B testing platforms. Strong grasp of brand execution and user experience (UX) principles. Exceptional project management skills, with experience executing in an agile environment. Ability to turn complex insights into actionable strategies that improve user engagement and conversion. What Success Looks like:
Increased conversion rates and engagement from paid traffic and organic sources. Seamless brand execution across digital touchpoints, with positive feedback from internal stakeholders. Strong alignment of website content with business objectives, contributing to lead generation and retention efforts. Actionable insights and continuous improvements based on data-driven reports and performance metrics. Why You Should Work Here:
Salary from $115-145,000 Flexible Paid Time Off Policy Paid Parental Leave Caribbean Travel Perks Fully Remote Full Benefits including Medical/Dental/Vision 401k with Company Match
Salary Description
115-145,000