Leadsonline
VP of Marketing
Plano, TX, USA Req #33
Thursday, January 16, 2025
Who we are: LeadsOnline is a powerful digital platform that helps law enforcement investigators and analysts advance criminal cases through the most current data on people and property across the U.S., and helps businesses reduce the hassles of reporting. Law enforcement agencies of every size and mandate use LeadsOnline to find suspects, stolen items, and patterns of individual and organized criminal activity. Businesses, including pawn shops, secondhand stores, scrap metal recyclers, and online marketplaces trust LeadsOnline more than any other system to freely, frictionlessly, and safely report transaction information to law enforcement. We are seeking a dynamic and strategic Director/VP of Marketing to lead our global marketing efforts from our headquarters in Plano, TX. Reporting to the Chief Product Officer (CPO), this role is critical in shaping and executing the marketing strategy across corporate branding, product marketing, and go-to-market (GTM) initiatives. This role embodies our commitment to
Service ,
Ownership ,
Energy , and
People
in every responsibility. Role and Responsibilities: As the Head of Marketing for LeadsOnline, you will: Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with the company's vision, goals, and product roadmap, reflecting our value of
Ownership
in driving outcomes. Drive the global marketing agenda, ensuring alignment across corporate, product, and GTM initiatives while fostering
collaboration
and prioritizing
People . Collaborate with the CPO, leadership team, and cross-functional departments to deliver impactful results with
Service
and humility.
Corporate Marketing and Branding: Oversee the development and management of the company's corporate brand to ensure consistency and differentiation in the marketplace, driven by
Energy
and optimism. Lead corporate marketing initiatives, including website strategy, public relations, and digital marketing campaigns, showcasing our commitment to
Excellence in Service .
Product Marketing: Own product marketing efforts, ensuring clear messaging, positioning, and value proposition for all products across their lifecycle, guided by
Ownership
and accountability. Partner with product management and sales teams to create compelling collateral, case studies, and competitive insights that drive adoption and sales, embodying a focus on
People
and teamwork.
Events and Trade Shows: Plan and execute high-impact events, trade shows, and industry conferences that elevate LeadsOnline's presence and generate leads, showcasing our
Service
and dedication to clients. Ensure alignment of event strategies with broader marketing and GTM goals, delivering with
Energy
and a strong sense of purpose.
Go-to-Market Activities: Lead GTM strategies for product launches, working closely with product, sales, and customer success teams to ensure successful rollouts, reflecting
Ownership
and decisive action. Monitor and optimize the effectiveness of GTM activities, leveraging data to refine and improve outcomes with a mindset of
continuous improvement .
Team Leadership and Development: Build and manage a high-performing, centralized marketing team in Plano with global reach and impact, fostering
Energy
and contagious optimism. Mentor and develop team members, fostering a culture of
Service , collaboration, and prioritization of
People .
Performance Measurement: Establish KPIs and metrics to measure the effectiveness of marketing initiatives and report results to the leadership team with transparency and
Ownership . Continuously refine strategies based on data-driven insights and market feedback, demonstrating a commitment to
Service
and excellence.
Who You Are:
You are a strategic thinker and results-driven leader with a proven track record of leading high-impact marketing teams. You thrive in a fast-paced, mission-driven environment and are comfortable navigating the complexities of a global market. You bring exceptional communication, collaboration, and execution skills, with the ability to balance big-picture vision with attention to detail, reflecting
Service ,
Energy , and
Ownership . Key Qualifications: 10+ years of marketing leadership experience, preferably in SaaS, technology, or related industries. Proven expertise in corporate marketing, branding, product marketing, and GTM strategies, guided by a mindset of
Ownership . Experience driving successful product launches and managing lifecycle marketing strategies with
Energy
and enthusiasm. Strong understanding of B2B marketing, including lead generation, digital marketing, and sales enablement, emphasizing a focus on
People . Exceptional leadership and team-building skills, with experience managing geographically distributed teams while fostering
collaboration
and
Service . Data-driven mindset with the ability to analyze and act on marketing performance metrics, ensuring accountability and
Ownership
in decision-making. Outstanding written and verbal communication skills, including the ability to influence at all levels of the organization with
Energy
and clarity. Bachelor's degree in marketing, business, or a related field or equivalent experience.
What You Can Expect From Us: At LeadsOnline, we serve with energy, diligence, and persistence. We believe the work we do makes a difference in the lives of our users, the communities they protect, and the victims they serve. We value
Service ,
Ownership ,
Energy , and
People , and we foster a culture that empowers our team to make an impact. As the Director/VP of Marketing, you'll play a pivotal role in shaping the future of our company and the solutions we provide. Our Values: Service:
We believe in providing a humble, joyful, excellent, and selfless service. Ownership:
We take full responsibility for our actions, always seeking better ways and acting decisively to ensure success for our team and clients. Energy:
We believe in contagious optimism, a strong sense of purpose, and life and light. People:
We prioritize people over things, fostering a supportive, collaborative environment where individual talents and teamwork are celebrated.
Benefits Medical insurance Vision insurance Dental insurance 401(k) Paid maternity leave. Paid paternity leave. Disability insurance Flex schedule Robust PTO package
LeadsOnline is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Other details Pay Type Salary
Apply Now
Plano, TX, USA
Share this job:
Plano, TX, USA Req #33
Thursday, January 16, 2025
Who we are: LeadsOnline is a powerful digital platform that helps law enforcement investigators and analysts advance criminal cases through the most current data on people and property across the U.S., and helps businesses reduce the hassles of reporting. Law enforcement agencies of every size and mandate use LeadsOnline to find suspects, stolen items, and patterns of individual and organized criminal activity. Businesses, including pawn shops, secondhand stores, scrap metal recyclers, and online marketplaces trust LeadsOnline more than any other system to freely, frictionlessly, and safely report transaction information to law enforcement. We are seeking a dynamic and strategic Director/VP of Marketing to lead our global marketing efforts from our headquarters in Plano, TX. Reporting to the Chief Product Officer (CPO), this role is critical in shaping and executing the marketing strategy across corporate branding, product marketing, and go-to-market (GTM) initiatives. This role embodies our commitment to
Service ,
Ownership ,
Energy , and
People
in every responsibility. Role and Responsibilities: As the Head of Marketing for LeadsOnline, you will: Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with the company's vision, goals, and product roadmap, reflecting our value of
Ownership
in driving outcomes. Drive the global marketing agenda, ensuring alignment across corporate, product, and GTM initiatives while fostering
collaboration
and prioritizing
People . Collaborate with the CPO, leadership team, and cross-functional departments to deliver impactful results with
Service
and humility.
Corporate Marketing and Branding: Oversee the development and management of the company's corporate brand to ensure consistency and differentiation in the marketplace, driven by
Energy
and optimism. Lead corporate marketing initiatives, including website strategy, public relations, and digital marketing campaigns, showcasing our commitment to
Excellence in Service .
Product Marketing: Own product marketing efforts, ensuring clear messaging, positioning, and value proposition for all products across their lifecycle, guided by
Ownership
and accountability. Partner with product management and sales teams to create compelling collateral, case studies, and competitive insights that drive adoption and sales, embodying a focus on
People
and teamwork.
Events and Trade Shows: Plan and execute high-impact events, trade shows, and industry conferences that elevate LeadsOnline's presence and generate leads, showcasing our
Service
and dedication to clients. Ensure alignment of event strategies with broader marketing and GTM goals, delivering with
Energy
and a strong sense of purpose.
Go-to-Market Activities: Lead GTM strategies for product launches, working closely with product, sales, and customer success teams to ensure successful rollouts, reflecting
Ownership
and decisive action. Monitor and optimize the effectiveness of GTM activities, leveraging data to refine and improve outcomes with a mindset of
continuous improvement .
Team Leadership and Development: Build and manage a high-performing, centralized marketing team in Plano with global reach and impact, fostering
Energy
and contagious optimism. Mentor and develop team members, fostering a culture of
Service , collaboration, and prioritization of
People .
Performance Measurement: Establish KPIs and metrics to measure the effectiveness of marketing initiatives and report results to the leadership team with transparency and
Ownership . Continuously refine strategies based on data-driven insights and market feedback, demonstrating a commitment to
Service
and excellence.
Who You Are:
You are a strategic thinker and results-driven leader with a proven track record of leading high-impact marketing teams. You thrive in a fast-paced, mission-driven environment and are comfortable navigating the complexities of a global market. You bring exceptional communication, collaboration, and execution skills, with the ability to balance big-picture vision with attention to detail, reflecting
Service ,
Energy , and
Ownership . Key Qualifications: 10+ years of marketing leadership experience, preferably in SaaS, technology, or related industries. Proven expertise in corporate marketing, branding, product marketing, and GTM strategies, guided by a mindset of
Ownership . Experience driving successful product launches and managing lifecycle marketing strategies with
Energy
and enthusiasm. Strong understanding of B2B marketing, including lead generation, digital marketing, and sales enablement, emphasizing a focus on
People . Exceptional leadership and team-building skills, with experience managing geographically distributed teams while fostering
collaboration
and
Service . Data-driven mindset with the ability to analyze and act on marketing performance metrics, ensuring accountability and
Ownership
in decision-making. Outstanding written and verbal communication skills, including the ability to influence at all levels of the organization with
Energy
and clarity. Bachelor's degree in marketing, business, or a related field or equivalent experience.
What You Can Expect From Us: At LeadsOnline, we serve with energy, diligence, and persistence. We believe the work we do makes a difference in the lives of our users, the communities they protect, and the victims they serve. We value
Service ,
Ownership ,
Energy , and
People , and we foster a culture that empowers our team to make an impact. As the Director/VP of Marketing, you'll play a pivotal role in shaping the future of our company and the solutions we provide. Our Values: Service:
We believe in providing a humble, joyful, excellent, and selfless service. Ownership:
We take full responsibility for our actions, always seeking better ways and acting decisively to ensure success for our team and clients. Energy:
We believe in contagious optimism, a strong sense of purpose, and life and light. People:
We prioritize people over things, fostering a supportive, collaborative environment where individual talents and teamwork are celebrated.
Benefits Medical insurance Vision insurance Dental insurance 401(k) Paid maternity leave. Paid paternity leave. Disability insurance Flex schedule Robust PTO package
LeadsOnline is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Other details Pay Type Salary
Apply Now
Plano, TX, USA
Share this job: