City of Lynchburg, VA
Marketing Manager of Economic Development & Tourism
City of Lynchburg, VA, Lynchburg, VA, United States
Salary : $42,328.00 - $78,561.60 Annually
Location : Lynchburg, VA
Job Type: Full-time
Job Number: 0194a
Department: Economic Development
Division: Economic Development
Opening Date: 02/04/2025
Closing Date: 2/18/2025 11:59 PM Eastern
Description
The City of Lynchburg is an Equal Opportunity Employer
The Marketing Manager is responsible for developing and executing marketing and communication strategies that enhance the City of Lynchburg's reputation as a premier destination for business investment, tourism, and talent attraction. This role is key in supporting economic development initiatives, including business attraction and retention, small business growth, and destination marketing. The Marketing Manager collaborates with internal teams and external stakeholders to ensure consistent, compelling messaging that authentically represents the Lynchburg brand.
Learn more about our work: Economic Development work:
Tourism work:
Learn more:
Essential Duties
Essential duties and responsibilities include the following:
This position has supervisory responsibilities.
Minimum Education and Experience Required
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The requirements listed below are representative of the knowledge, skill, and/or ability required.
EDUCATION AND EXPERIENCE
OTHER REQUIREMENTS:
The City offers an array of benefits combined with direct salary/wages in order to establish a total compensation package that supports the City's goals of attracting, rewarding, and retaining employees who are both representatives of the community and are also able to deliver exceptional services.
Employees of the City of Lynchburg may also be eligible for the Public Service Loan Forgiveness Program for federal student loans
Additional information about City benefits can be found on our and in the
01
This position requires a valid driver's license and acceptable driving record history. I certify that I have read the DMV Record Release Notice, and give the City of Lynchburg permission to obtain my Virginia Driving Record.
02
If you answered in the above question that you currently possess a Virginia Driver's License, please provide your License Number.
03
(Current Out-of-State applicants and applicants who have had an Out-of-State Drivers License at any time in the last 3 years): I agree to provide, WITHIN 2 WEEKS OF MY APPLICATION, a copy of my driving record from that state where I am currently licensed or have been licensed within the past 3 years. I will contact Human Resources within 2 weeks if I am unable to obtain my out of state driving record in that time. I understand that my application may not be considered for this position until I submit my out of state driving record.You can email this information to human.resources@lynchburgva.gov, or fax to 434-845-4304 or mail this information to Human Resources, 900 Church Street, Lynchburg VA 24504. Include the name of the position for which you are applying. If you have a driving record less than 30 days old you can upload as an attachment to your application.
Required Question
Location : Lynchburg, VA
Job Type: Full-time
Job Number: 0194a
Department: Economic Development
Division: Economic Development
Opening Date: 02/04/2025
Closing Date: 2/18/2025 11:59 PM Eastern
Description
The City of Lynchburg is an Equal Opportunity Employer
The Marketing Manager is responsible for developing and executing marketing and communication strategies that enhance the City of Lynchburg's reputation as a premier destination for business investment, tourism, and talent attraction. This role is key in supporting economic development initiatives, including business attraction and retention, small business growth, and destination marketing. The Marketing Manager collaborates with internal teams and external stakeholders to ensure consistent, compelling messaging that authentically represents the Lynchburg brand.
Learn more about our work: Economic Development work:
Tourism work:
Learn more:
Essential Duties
Essential duties and responsibilities include the following:
- Marketing & Content Strategy
- Develop and implement integrated marketing campaigns across digital, social, and traditional platforms to drive economic development and tourism goals.
- Maintain and update digital content, ensuring accuracy, consistency, and alignment with branding guidelines.
- Create and manage editorial/content calendars to effectively engage target audiences.
- Develop compelling narratives highlighting the City of Lynchburg's strengths in business, tourism, and workforce attraction.
- Oversee content development, including written, visual, and multimedia assets, to ensure high-quality and impactful storytelling.
- Public Relations & Community Engagement
- Lead media relations efforts, coordinating press outreach, interviews, and proactive PR initiatives to enhance the city's visibility.
- Serve as the primary liaison with the Office of Communications and Public Engagement to align messaging and ensure brand consistency.
- Cultivate relationships with anchor institutions, business leaders, and community partners to amplify marketing efforts.
- Advertising & Brand Management
- Manage the department's advertising strategy, overseeing media buys, sponsorships, and creative production.
- Ensure marketing materials-newsletters, promotional campaigns, digital signage, and advertisements-effectively communicate Lynchburg's economic and tourism assets.
- Oversee contracts and direct the work of external vendors, including writers, graphic designers, web developers, and videographers.
- Performance Analysis & Budget Management
- Track, measure, and analyze marketing campaign performance, using insights to optimize future initiatives.
- Prepare reports and presentations with key metrics and recommendations for improvement.
- Manage the department's marketing and advertising budget, ensuring efficient allocation of resources.
- Team Leadership & Collaboration
- Supervise and mentor marketing staff as designated by the Director of Economic Development & Tourism.
- Provide strategic direction and support for the Assistant Director of Economic Development and the Tourism Sales Manager in executing marketing initiatives.
- Other duties to provide direct or indirect service to businesses and citizens may be assigned.
- When unusual situations occur and/or the City Manager declares a State of Emergency, all City employees may be required to accept special assignments and perform as needed to ensure appropriate service delivery.
This position has supervisory responsibilities.
Minimum Education and Experience Required
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The requirements listed below are representative of the knowledge, skill, and/or ability required.
EDUCATION AND EXPERIENCE
- Bachelor's degree in business administration, public administration, economic development, or a related field.
OTHER REQUIREMENTS:
- Must reside in the City of Lynchburg.
- Telework is permitted only in emergencies.
- Possession of a valid driver's license issued by the Commonwealth of Virginia and an acceptable driving record according to the
- Must successfully complete IS100 and IS700 National Incident Management (NIMS) training within 90 days of employment. May also be required to complete higher levels of NIMS training as determined appropriate for the position.
The City offers an array of benefits combined with direct salary/wages in order to establish a total compensation package that supports the City's goals of attracting, rewarding, and retaining employees who are both representatives of the community and are also able to deliver exceptional services.
- Employees in full-time positions are eligible for the following benefits:
- Medical, dental, and vision coverage
- Retirement through the Virginia Retirement System (VRS);
the City's contribution is based on a rate determined bi-annually by the VRS Board and employees pay 5% of base pay (pre-tax) towards their VRS benefit - Life insurance at no cost to the employee
- Optional benefits such as 457 deferred compensation, Roth IRA, flexible spending accounts, etc.
- Eligibility for parental leave and tuition assistance
- Paid Time Off
- Employees in hourly and part-time positions may be eligible for benefits depending on the position
Employees of the City of Lynchburg may also be eligible for the Public Service Loan Forgiveness Program for federal student loans
Additional information about City benefits can be found on our and in the
01
This position requires a valid driver's license and acceptable driving record history. I certify that I have read the DMV Record Release Notice, and give the City of Lynchburg permission to obtain my Virginia Driving Record.
- Yes
- No
- I do not currently possess a Virginia Driver's License
02
If you answered in the above question that you currently possess a Virginia Driver's License, please provide your License Number.
03
(Current Out-of-State applicants and applicants who have had an Out-of-State Drivers License at any time in the last 3 years): I agree to provide, WITHIN 2 WEEKS OF MY APPLICATION, a copy of my driving record from that state where I am currently licensed or have been licensed within the past 3 years. I will contact Human Resources within 2 weeks if I am unable to obtain my out of state driving record in that time. I understand that my application may not be considered for this position until I submit my out of state driving record.You can email this information to human.resources@lynchburgva.gov, or fax to 434-845-4304 or mail this information to Human Resources, 900 Church Street, Lynchburg VA 24504. Include the name of the position for which you are applying. If you have a driving record less than 30 days old you can upload as an attachment to your application.
- Agree to provide record within 2 weeks of application date
- Do not agree (I understand I will no longer be considered for this position if I disagree.)
- Not applicable (I have not had an Out-of-State Driver's License during the past 3 years.
Required Question