Tbwa Chiat/Day Inc
Sr Mgr/Director, Product Marketing New
Tbwa Chiat/Day Inc, Mississippi State, Mississippi, us, 39762
Job Name:
Sr Manager
/
Director, Product Marketing
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply. Department:
Marketing About Us: At BenchPrep, we are committed to revolutionizing learning by delivering the most advanced and flexible learning experience for certification, credentialing, test prep, continuing education, and training. Our learning platform helps associations, credentialing bodies and training companies deliver a highly engaging and effective learning experience for individuals looking to advance their careers. We incorporate the latest in learner-centered technology, including personalization, gamification, data science, usability and omni-channel delivery. What You'll Do in the Role:
Build and Scale the Product Marketing Function
– Establish and optimize product marketing processes, ensuring alignment with Sales, Product, and Customer Success. Own the Go-To-Market (GTM) Strategy & Execution
– Develop and drive
end-to-end GTM motions, from new product launches to feature adoption and revenue acceleration. Be a Strategic Leader & Cross-Functional Influencer
– Partner closely with senior leadership across Product, Sales, and Customer Success to align on strategic priorities. Be the Cross-Functional Glue
– Act as the strategic bridge between Product, Sales, and Customer Success. Develop Positioning & Messaging
– Create clear, differentiated product messaging that speaks to our audience’s needs and drives demand. Drive Revenue Growth & Product Adoption
– Partner with Customer Success to ensure customers fully adopt and maximize BenchPrep’s offerings. Lead Sales & Customer Enablement
– Equip internal teams with compelling assets, training, and competitive intelligence. Conduct Market & Competitive Research
– Analyze the competitive landscape, market trends, and customer insights. Establish Key Metrics & Drive Performance
– Define and measure success for product marketing initiatives. What You Can Expect:
A High-Impact, Leadership-Driven Role
– This is an individual contributor position with significant leadership responsibilities. A High-Impact, Autonomous Role
– You’ll take full ownership of the product marketing function. Fast-Paced, Agile Environment
– BenchPrep is in a high-growth phase. Cross-Functional Collaboration
– You’ll work closely with Sales, Product, and Customer Success. Opportunities for Innovation
– You’ll have the freedom to experiment and optimize GTM strategies. A Strategic & Executional Balance
– You’ll define strategy but also execute. How You’ll Become Successful:
Lead with Influence & Drive Alignment
– Work closely with senior leaders and cross-functional teams. Take Ownership While Collaborating for Impact
– You’ll have the autonomy to lead and shape the product marketing function. Effectively Align Cross-Functional Teams
– Ensure Product, Sales, and Customer Success are working in sync. Develop & Execute Scalable GTM Strategies
– Balance short-term execution with long-term strategic planning. Use Data to Drive Decisions
– Define key metrics, analyze performance, and iterate on strategies. Adapt & Thrive in a Changing Environment
– Adjust strategies quickly and stay ahead of market trends. Skills & Experiences We Value:
6+ years of B2B SaaS product marketing experience
– EdTech experience is a plus! Proven success in building and scaling product marketing functions . Expertise in go-to-market execution . Strong cross-functional leadership skills . Exceptional storytelling and messaging abilities . A data-driven mindset . Ability to operate autonomously . Travel Requirements:
Willingness to travel to industry conferences and events as required (approximately 3-5 per year). Salary Range:
$130,000 - $150,000 based on Chicago market data. We are an equal opportunity employer and value diversity at our company. Apply for this job #J-18808-Ljbffr
Sr Manager
/
Director, Product Marketing
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply. Department:
Marketing About Us: At BenchPrep, we are committed to revolutionizing learning by delivering the most advanced and flexible learning experience for certification, credentialing, test prep, continuing education, and training. Our learning platform helps associations, credentialing bodies and training companies deliver a highly engaging and effective learning experience for individuals looking to advance their careers. We incorporate the latest in learner-centered technology, including personalization, gamification, data science, usability and omni-channel delivery. What You'll Do in the Role:
Build and Scale the Product Marketing Function
– Establish and optimize product marketing processes, ensuring alignment with Sales, Product, and Customer Success. Own the Go-To-Market (GTM) Strategy & Execution
– Develop and drive
end-to-end GTM motions, from new product launches to feature adoption and revenue acceleration. Be a Strategic Leader & Cross-Functional Influencer
– Partner closely with senior leadership across Product, Sales, and Customer Success to align on strategic priorities. Be the Cross-Functional Glue
– Act as the strategic bridge between Product, Sales, and Customer Success. Develop Positioning & Messaging
– Create clear, differentiated product messaging that speaks to our audience’s needs and drives demand. Drive Revenue Growth & Product Adoption
– Partner with Customer Success to ensure customers fully adopt and maximize BenchPrep’s offerings. Lead Sales & Customer Enablement
– Equip internal teams with compelling assets, training, and competitive intelligence. Conduct Market & Competitive Research
– Analyze the competitive landscape, market trends, and customer insights. Establish Key Metrics & Drive Performance
– Define and measure success for product marketing initiatives. What You Can Expect:
A High-Impact, Leadership-Driven Role
– This is an individual contributor position with significant leadership responsibilities. A High-Impact, Autonomous Role
– You’ll take full ownership of the product marketing function. Fast-Paced, Agile Environment
– BenchPrep is in a high-growth phase. Cross-Functional Collaboration
– You’ll work closely with Sales, Product, and Customer Success. Opportunities for Innovation
– You’ll have the freedom to experiment and optimize GTM strategies. A Strategic & Executional Balance
– You’ll define strategy but also execute. How You’ll Become Successful:
Lead with Influence & Drive Alignment
– Work closely with senior leaders and cross-functional teams. Take Ownership While Collaborating for Impact
– You’ll have the autonomy to lead and shape the product marketing function. Effectively Align Cross-Functional Teams
– Ensure Product, Sales, and Customer Success are working in sync. Develop & Execute Scalable GTM Strategies
– Balance short-term execution with long-term strategic planning. Use Data to Drive Decisions
– Define key metrics, analyze performance, and iterate on strategies. Adapt & Thrive in a Changing Environment
– Adjust strategies quickly and stay ahead of market trends. Skills & Experiences We Value:
6+ years of B2B SaaS product marketing experience
– EdTech experience is a plus! Proven success in building and scaling product marketing functions . Expertise in go-to-market execution . Strong cross-functional leadership skills . Exceptional storytelling and messaging abilities . A data-driven mindset . Ability to operate autonomously . Travel Requirements:
Willingness to travel to industry conferences and events as required (approximately 3-5 per year). Salary Range:
$130,000 - $150,000 based on Chicago market data. We are an equal opportunity employer and value diversity at our company. Apply for this job #J-18808-Ljbffr