Disney Parks and Resorts
Job Summary:
The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.
In this role, you will ensure marketing campaigns are infused with insights and data-driven audience signals. You will provide data-driven audience strategies and audience insights that take into account a variety of data sources and platforms. You will be a consultant/interface between analytics/technical teams and marketing/business, ensuring we are constantly making and maturing data-driven decisions.
Responsibilities
Audience Strategy
Audience Insights & Analytics
Audience Team Priorities
Basic Qualifications
Who you are...
What you bring...
Preferred Qualifications
#LI-VT1
#DXMedia
#DXMarketing
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Destinations, LLC , which is part of a business we call Disney Experiences .
Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world. #J-18808-Ljbffr
The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.
In this role, you will ensure marketing campaigns are infused with insights and data-driven audience signals. You will provide data-driven audience strategies and audience insights that take into account a variety of data sources and platforms. You will be a consultant/interface between analytics/technical teams and marketing/business, ensuring we are constantly making and maturing data-driven decisions.
Responsibilities
Audience Strategy
- Create data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activation
- Provide strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery
- Translate business objectives into actionable, data-driven audience recommendations
- Develop an understanding of audience data, including available attributes, models, segmentation, and onboarding capabilities
- Play a critical role in annual upfront planning, providing insights, recommendations and strategies to help shape the holistic marketing plan
Audience Insights & Analytics
- Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations. Present findings to the Audiences team and stakeholders
- Monitor the performance of audience strategies and make recommendations for optimization
Audience Team Priorities
- Develop subject matter expertise and own the development of a priority area for the Audiences team, ensuring the rest of the Audiences team remains informed
- Ensure Audience team processes are documented and kept up to date
Basic Qualifications
Who you are...
- Demonstrated team player with strong collaboration skills
- Data-driven professional with strong curiosity, a desire to learn, and a passion for innovation
- Strong communicator with the ability to collaborate across various teams
- Knowledge of Disney Parks, Experiences & Products and a passion for the brand
What you bring...
- 2-3+ years of relevant work experience
- Experience using data and insights from multiple sources to provide actionable recommendations
- Experience with Data Analysis and Manipulation Tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)
- Experience translating insights and recommendations into presentations for various stakeholders
- Experience with Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, Braze, Salesforce, etc.)
- Experience moving projects forward in a large, matrix organization
Preferred Qualifications
- Experience with audience focused analyses
- Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)
- Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation)
- Experience monitoring audience performance
- Experience with audience insights tools, such as Google Insights Finder, Resonate, etc.
#LI-VT1
#DXMedia
#DXMarketing
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Destinations, LLC , which is part of a business we call Disney Experiences .
Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world. #J-18808-Ljbffr