Audience Strategy Analyst Job at Walt Disney in Celebration
Walt Disney, Celebration, FL, United States
Job Posting Title:
Audience Strategy Analyst
Req ID:
10109540
Job Description:
The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.
In this role, you will ensure marketing campaigns are infused with insights and data-driven audience signals. You will provide data-driven audience strategies and audience insights that take into account a variety of data sources and platforms. You will be a consultant/interface between analytics/technical teams and marketing/business, ensuring we are constantly making and maturing data-driven decisions.
Responsibilities
Audience Strategy
- Create data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activation.
- Provide strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery.
- Translate business objectives into actionable, data-driven audience recommendations.
- Develop an understanding of audience data, including available attributes, models, segmentation, and onboarding capabilities.
- Play a critical role in annual upfront planning, providing insights, recommendations and strategies to help shape the holistic marketing plan.
Audience Insights & Analytics
- Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations. Present findings to the Audiences team and stakeholders.
- Monitor the performance of audience strategies and make recommendations for optimization.
Audience Team Priorities
- Develop subject matter expertise and own the development of a priority area for the Audiences team, ensuring the rest of the Audiences team remains informed.
- Ensure Audience team processes are documented and kept up to date.
Basic Qualifications
Who you are...
- Demonstrated team player with strong collaboration skills.
- Data-driven professional with strong curiosity, a desire to learn, and a passion for innovation.
- Strong communicator with the ability to collaborate across various teams.
- Knowledge of Disney Parks, Experiences & Products and a passion for the brand.
What you bring...
- 2-3+ years of relevant work experience.
- Experience using data and insights from multiple sources to provide actionable recommendations.
- Experience with Data Analysis and Manipulation Tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics).
- Experience translating insights and recommendations into presentations for various stakeholders.
- Experience with Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, Braze, Salesforce, etc.).
- Experience moving projects forward in a large, matrix organization.
Preferred Qualifications
- Experience with audience focused analyses.
- Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders).
- Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation).
- Experience monitoring audience performance.
- Experience with audience insights tools, such as Google Insights Finder, Resonate, etc.
#LI-VT1
#DXMedia
#DXMarketing
Job Posting Segment:
Marketing
Job Posting Primary Business:
Customer Engagement
Primary Job Posting Category:
Brand & Franchise Marketing
Employment Type:
Full time
Primary City, State, Region, Postal Code:
Celebration, FL, USA
Date Posted:
2025-01-08
#J-18808-Ljbffr