Responsible Media Planner Job at General Motors in Detroit

This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum.This job may be eligible for relocation benefits.

Join GM as a Responsible Media Planner ! General Motors seeks a visionary team member to champion inclusive and impactful media strategies while optimizing investments that align with our mission of driving the world forward. An ideal candidate will play a pivotal role in ensuring our media approaches reflect an array of consumer audience segments, while delivering measurable results.

Key Responsibilities:

• Strategic Media Planning: Develop and implement comprehensive media strategies that prioritize diverse audiences and inclusive storytelling across all platforms.
• Investment Optimization: Support the allocation of media investments to ensure maximum ROI and alignment with GM's values of sustainability and social impact.
• Partnership Development: Cultivate and maintain relationships with diverse media organizations, suppliers, and community partners to amplify underrepresented voices.
• Market Analysis: Utilize data-driven insights to inform strategic decisions and address gaps in audience representation and engagement.
• Cross-Functional Collaboration: Work closely with marketing, communications, and corporate responsibility teams to seamlessly integrate media support.
• Compliance and Accountability: Ensure all media practices meet ethical standards and align with GM’s commitment to integrity and transparency.

Functional Capabilities:

• Expertise in media strategy, investment planning, and execution across traditional and digital platforms.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Proficiency in managing budgets, forecasting, and financial performance metrics.
• Knowledge of diversity, equity, and inclusion principles as they relate to media and marketing.

Behavioral Capabilities:

• Inclusive Partnership: Fosters an environment where diverse perspectives are valued and integrated into decision-making processes.
• Strategic Thinking: Anticipates trends, identifies opportunities, and develops innovative approaches to media strategy.
• Collaboration: Works effectively with cross-functional teams and external partners, leveraging diverse skill sets and viewpoints.
• Integrity: Upholds ethical standards in all media and investment practices.
• Adaptability: Thrives in a dynamic environment, demonstrating resilience and flexibility in the face of challenges.

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