Marketing Director Job at Bailey & Greer, PLLC in Memphis

We are looking for an exceptional and experienced Marketing Director to join our East Memphis office. You will work to develop and execute marketing strategies to promote the firm’s services, build its brand, and attract new clients. This role requires a hands-on approach, overseeing both traditional and digital marketing channels, as well as working closely with leaders in the firm to drive business growth. This is a great opportunity to work for one of the most reputable personal injury and medical malpractice firms in the area, known for being a great place to work.

$61,000 - $75,000 DOE

• Develop and implement comprehensive marketing strategies to raise brand awareness and generate leads
• Oversee content creation including blogs, newsletters, paper mailings, social media channels, graphic design, client testimonials, photography, and videography
• Lead digital marketing efforts and manage the firm's online presence, including email campaigns, ads, Google reviews, social media, and firm website
• Serve as a liaison with the firm’s website company, which manages SEO, ensuring alignment with marketing strategies and brand messaging
• Develop and implement referral-based marketing initiatives, fostering relationships within the community, including both attorney and non-attorney referral sources
• Track marketing budget; analyze marketing performance metrics, adjusting strategies as needed to improve ROI
• Coordinate and manage events, seminars, and webinars to engage with potential clients and referral sources
• Manage all public relations; build relationships with local media to increase firm visibility; coordinate attorney appearances and interviews
• Stay up-to-date on industry trends and best practices to ensure effective and innovative marketing strategies

• In-depth knowledge of media relations and extensive experience in marketing
• Bachelor's degree in marketing or related field
• Proven experience with digital marketing tools, social media platforms, and content management systems
• Excellent written and verbal communication skills to work with people; the ability to craft compelling, persuasive messaging that demonstrates cultural awareness and ethical practice
• Proficiency in marketing analytics and data-driven decision-making
• Ability to manage multiple projects simultaneously and meet deadlines; creative problem-solving skills
• Exceptional attention to detail and strong organizational skills
• Ability to work independently and collaborate with teams
• Proficiency in Microsoft Office suite 

Bailey & Greer represents injured people and the families of wrongful death victims throughout Tennessee, Arkansas, and Mississippi. Our Memphis-based law firm is dedicated to helping our clients find resolutions.

At Bailey & Greer, we believe in personal responsibility. We refuse to accept unfair settlement offers that benefit negligent parties more than clients. Our formidable trial attorneys combine in-depth knowledge of ever-changing laws with substantial courtroom experience.